Employer Brand Manager
Employer Brand Manager
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Salary Not Disclosed
1 Vacancy
Job Description
At Alcon we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly champion progress and act with speed as the global leader in eye care. Here youll be recognized for your commitment and contributions and see your career like never before. Together we go above and beyond to make an impact in the lives of our patients and customers.
We foster an inclusive culture and are looking for diverse talented people to join Alcon. As an Employer Brand Manager you will be trusted with developing and implementing integrated marketing strategies that communicate the companys Employer Value Proposition (EVP) to create a compelling reason for the best eyecare talent across the globe to join Alcon. This role will utilize digital and social platforms and marketing strategies to amplify Alcons employer brand drive talent engagement and support hiring goals through compelling content targeted campaigns and data-driven insights. In this role you will combine your creative thinking strategic vision and ability to deliver a compelling brand story to engage talent across the globe. In this role a typical day will include:
- EVP Strategy Development:
- Collaborate with key stakeholders to define refine and activate the companys EVP across all candidate touchpoints
- Conduct internal and external research to inform EVP positioning and ensure alignment with global organizational goals and talent needs
- Social Media Strategy & Execution:
- In close partnership with Communications lead the development and execution of the global social media strategy (LinkedIn Instagram X etc.) to build employer brand awareness and candidate engagement
- Create and manage a content calendar tailored to talent audiences showcasing culture career paths D&I employee stories and behind-the-scenes experiences
- Recruitment Marketing Campaigns:
- Develop and execute targeted marketing campaigns for specific hiring initiatives using paid and organic strategies. Developing and delivering against KPIs that amplify Alcons presence across digital and social platforms
- Partner with recruiters hiring managers and marketing teams to tailor messaging and identify key channels. Create tools templates and resources that allow recruiters to create customizable content to amplify job postings
- Content Creation & Brand Storytelling:
- Leveraging a strong partnership with our communications team write edit and curate content for blogs videos employee spotlights job ads and career site pages
- Accountable for maintaining and updating fresh content on Alcons careers site and leading the global implementation of country-specific careers sites across the globe
- Ensure all content is on-brand inclusive and optimized for SEO and user engagement
- Analytics & Optimization:
- Track and report on key performance metrics (engagement reach conversions cost-per-click etc.)
- Analyze performance data to refine strategy and improve campaign effectiveness
- Vendor and Platform Management:
- Manage relationships with recruitment marketing vendors creative agencies and platform partners
- Stay current on industry trends social media updates and emerging platforms
WHAT YOULL BRING TO ALCON:
- Bachelors Degree or Equivalent years of directly related experience (or high school 13 yrs; Assoc.9 yrs; M.S.2 yrs; PhD0 yrs)
- The ability to fluently read write understand and communicate in English
- 5 Years of Relevant Experience
- Demonstrated experience in global recruitment marketing employer branding or digital marketing
- Strong knowledge of social media platforms content marketing and digital advertising
- Proven experience developing and activating EVP strategies
- Excellent writing storytelling and editing skills
- Proficiency with tools such as LinkedIn Campaign Manager Sprout Social Google Analytics and CMS platforms
- Collaborative mindset with strong project management skills and attention to detail
Preferred Skills:
- Experience in employer branding within a fast-paced or high-growth company
- Familiarity with diversity hiring campaigns and inclusive content strategies
- Basic graphic design or video editing skills (e.g. Canva Adobe Suite)
- Experience using an ATS and CRM (e.g. Workday Beamery)
HOW YOU CAN THRIVE AT ALCON:
- Join Alcons mission to provide top-tier innovative products and solutions to enhance sight & enhance lives.
- Grow your career in a highly collaborative and diverse environment.
- Alcon provides robust benefits package including health life retirement paid time off and much more!
Alcon Careers
ATTENTION: Current Alcon Employee/Contingent Worker
If you are currently an active employee/contingent worker at Alcon please click the appropriate link below to apply on the Internal Career site.
Find Jobs for Contingent Worker
Alcon is an Equal Opportunity Employer and participates in E-Verify. Alcon takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment hiring training promotion or other employment practices for reasons of race color religion gender national origin age sexual orientation gender identity marital or veteran status disability or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If because of a medical condition or disability you need a reasonable accommodation for any part of the application process or in order to perform the essential functions of a position please send an email to and let us know the nature of your request and your contact information.
Required Experience:
Manager
Employment Type
Full-Time
