Digital Content Specialist
Digital Content Specialist
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Job Description
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Position Overview
This Digital Content Specialist will manage all content for the global corporate digital properties including social media and web and oversee distribution of McCormick assets in various video text and visual formats. This position maintains and protects the voice of the brand ensuring alignment to content standards and strategy and is critical to increasing consumer engagement in the digital space.
Key Responsibilities
Develop coordinate and project manage existing and new content across a wide spectrum of consumer touch points.
Contribute to the development of new content including social media copy writing and ensure information is accurate and appropriate stakeholder approvals are met. Tag title and optimize content with an understanding of how copy impacts natural search traffic and rankings.
Utilize CMS publishing platforms to distribute content across social and web. Serve as a community manager across several Corporate social and digital media channels.
Develop social/digital calendar with a cadence of posts and promoted content.
Ensure all content meets established brand and company standards and is consistent and relevant to our corporate brand principles.
Qualifications
BA/BS degree in Marketing/Communications Digital Media Public Relations or related field
2 years of digital experience working with social media tools to achieve business goals.
Knowledge and familiarity with Content Management Systems for web and social media platforms
Ability to assess/edit engaging original content
Expertise in New Media
Understanding of digital and social media landscape
Entrepreneurial spirit with ability to self-motivate and take initiative with demonstrated ability to be flexible proactive adapt to change and work successfully in a fast-paced dynamic environment
Proven success multi-tasking in a fast-paced environment
Exceptional organizational and project management skills
Excellent written verbal and interpersonal communication skills to interface with internal and external contacts at all levels both technical and non-technical audiences
Schedule flexibility with ability to work non-traditional business hours to support global efforts (conference calls) in multiple time zones
Proficiency in Microsoft Office
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Required Experience:
Unclear Seniority
Employment Type
Full-Time
