Associate Director of Enrollment Marketing and Communications for Undergraduate Admission
Associate Director of Enrollment Marketing and Communications for Undergraduate Admission
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Job Description
Job Description:
Overview:
Reporting to the Executive Director of Enrollment Management the Associate Director of Enrollment Marketing and Communication will play a key role in the Department of Undergraduate Admission implementing marketing & communications strategies that build brand awareness and support the student lifecycle from prospect through to enrollment. The Associate Director will be responsible for managing and optimizing communications strategies supporting event creation and communication through the Universitys CRM (Technolutions Slate) and serving as primary liaison with the Universitys Marketing and Communications division.
Primary responsibilities include:
Develop implement and manage all CRM-based communications ensuring accuracy timeliness personalization (using tools like Liquid Markup and content blocks) and alignment with institutional priorities.
Maintain and update CRM communication templates rules and automations; build complex queries to identify appropriate recipient audiences.
Monitor analyze and report on communication performance metrics; use data to inform continuous improvement
Create and maintain events including building registration forms creating attendee surveys and managing related print and electronic communications
Stay current on communication tools best practices and emerging trends; recommend enhancements to improve efficiency and impact.
Serve as primary liaison to the Universitys Marketing & Communications division to help develop compelling print digital video and information session content for prospective students and their families; serve as lead for website updates related to undergraduate admission.
Collaborate with the Universitys marketing division to ensure all undergraduate admission materials align with institutional branding guidelines.
Regularly review and update communications publications website content and information session materials to ensure accuracy relevance and functionality (e.g. links and images).
Ensure the Universitys profile and content on external platforms (e.g. Scoir Naviance College Board Niche) are accurate current and on-brand.
Qualifications
A minimum of 3-5 years of progressively responsible experience preferably in higher education. Excellent verbal written and interpersonal communications skills with an unwavering attention to detail. Proven ability to manage multiple projects in deadline-driven environment; able to work independently and collaboratively Working knowledge of CRM systems is required with a strong preference for experience with Slate.
The job is scoped to be hybrid with two days in office weekly on the Fairfield CT campus. We will consider a remote work modality.
Category:
Enrollment Management - AdminPerforms such other duties responsibilities and activities as required by supervisor and as departmental/University needs indicate.
*Disclaimer
The above information indicates the general nature and level of work performed by employees within this classification. It is not designed to contain and should not be interpreted as a comprehensive inventory of all duties responsibilities activities and/or qualifications required or expected of employees assigned to this job. Duties responsibilities and activities may change and new ones may be assigned at any time with or without notice.
All offers of employment are contingent upon a satisfactory background check.
Fairfield University provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
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Required Experience:
Director
Employment Type
Full-Time
