Vice President, Influencer Strategy

Vice President Influencer Strategy

Responsibilities

• Lead the development of full-funnel influencer programs from awareness-driving campaigns to conversion-led affiliate or ambassador strategies. Demonstrate expertise across a spectrum of partnership types including celebrity micro/nano creators and long-term brand ambassadors.
• Develop a deep understanding of our clients businesses and target audiences and working in close collaboration with our Creative Insights and Client Experience teams lead the creation and execution of integrated multi-platform campaigns that drive meaningful results
• Provide proactive counsel and thought leadership to internal team members and clients. Ensuring they are current with the latest industry shifts and how it impacts their business.
• Elevate and develop a team of multi-hyphenate team members that fosters a challenger mindset. Pushing to continue to elevate the skill sets and ambitions of each individual/team.
• Adept at driving and growing business through internal and external relationships. Understanding key business challenges to drive proactive solutions. Must have been an integral driver on new business growth.
• Build cross-functional social influencer strategies to align efforts and priorities and develop strategic outputs with little oversight. Collaborate closely with strategy creative paid and larger integrated agency teams to deliver program initiatives.
• Closely partner with social platform and digital SMEs to stay at the forefront of technology trends and emerging platforms to champion social and digital innovations and continuously further our offerings to break through social clutter and break through in earned media
• Provide strong counsel to clients and colleagues on social/digital/influencer best practices
• Play a key role in the agencys Influencer center of excellence which develops and manages key relationships with talent agencies and content creators and institutionalizes a set of best-in-class tools and processes for identification contract negotiation content planning measurement and ROI analysis
• Collaborate effectively with inter-agency teams to develop holistic plans and fully integrated strategies for our clients
• Grow mentor and develop junior team members
• Experience directly managing and performance championship of staff or team
• Opportunity to lead a section of a large brand portfolio

Qualifications

• 12 years of experience preferably within an agency environment
• Strong understanding of the overall media and social landscape with an emphasis on digital experience
• Must have strong written and verbal communication skills. Comfort level presenting to all levels of stakeholders. External thought leadership and panel experience is an asset
• Deep expertise in orchestrating influencer programs. Be able to get in the weeds but also develop strategic integrated counsel.
• Extensive knowledge of creating data informed narrative storytelling across owned influencer paid and search.
• Strong knowledge of social platforms including paid amplification and campaign optimization
• Familiarity with a broad set of social media and influencer analytics tools
• Detail-oriented multi-tasker with excellent time-management skills
• Strong written verbal communication negotiation and presentation skills
• Experience leading a team and a previous people manager is a must
• Proven success working with celebrity talent and agents driving holistic talent recommendations in partnership with CX Creative Strategy and Legal.
• Experience integrating influencers into broader digital and retail ecosystems including DTC and live event activations

Is this you

Be a driver of culture: Must have true passion and understanding of pop culture and are part of the community (be it music gaming fashion food internet culture etc) This job is the intersection ofcreative strategy marketing technology content creation and production; your energy must be driven by your lifestyle. You must influence creative ideations: from the ideas presented to the influencers selected to the content created all the way down to the language used in post copy.

Have high cultural competencies: Understand the role and importance of diversity equity & inclusion (DE&I) You must be culturally vigilant with the ability to understand communicate with and effectively interact with people across cultures.

Have Gravitas in the influencer space and skin-in-the-game: Deep understanding of the influencer landscape is required. Proven ability to build speak and grow relationships with change agents and cultural makers (celebrities influencers artists thought leaders) directly or via their agents. You must be open to a public-facing role; willingness to speak publicly about influencer trends when opportunities present itself to the WS Influencer Team.

Know how to identify and manage diverse vendors and partners: in an industry where technologies (saas platforms AI managed services etc) are popping on the daily at high volume no less you must have experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness (and keep up with their ongoing changes in our WS influencer database)

Be ready to lead at any moment: working with your leads you will learn to step up to the plate and lead effectively in the clients and agencys best interests while also helping to cultivate mentor and coach mid to junior staff members on the influencer team.

Hustle: identify influencer opportunities (organic or new) to ensure influencer marketing continues to be a strong marketing discipline and revenue driver on your assigned account or at Weber Shandwick.

Think like a lawyer: you understand how important it is to be in compliance with best practices (FTC updates platform requirements) continuously build our excellence by partnering with DXTRA legal and finance to ensure risk and liabilities are reduced and tamed for every campaign you touch.

Have experience building engaged audiences: on Facebook Twitter Instagram Snapchat TikTok Clubhouse and other distribution platforms.

Know how to build a story: you will build client presentations that tell smart compelling stories never rinse and repeat which requires you to be highly motivated energetically-charged and inspired at all times.

Be curious always: You are willing to learn a little bit of everything and open to take on anything.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health mind body and soul
• MyDays Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Salary range: $113000 - $145000

Where an employee or prospective employee is paid within this range will depend on among other factors actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employees/applicants background pertinent experience and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race color religion gender age ethnic or national origin protected veteran status physical or mental disability sexual orientation gender identity marital status or citizenship status.

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