Marketing and Communications Specialist

Communications Specialist

Bachelors degree and two years of relevant experience; or an Associates degree and four years of relevant experience; or an equivalent combination of education and experience.

The Marketing & Communications Specialist plays a key role in advancing the University of Florida College of Liberal Arts and Sciences external engagement and fundraising mission through strategic storytelling compelling content creation and creative campaign materials. This position plays a pivotal role in crafting persuasive donor-centered messaging that inspires philanthropic engagement and deepen connections while elevating the colleges visibility and reputation. Reporting to the Associate Director of External Engagement the Specialist will work as part of a collaborative on-campus marketing team in the colleges Office of Advancement and Alumni Affairs.

Creative Content Production

• Conceptualize develop and produce written content to promote philanthropic giving advance external engagement celebrate donor impact and build alumni connections.
• Craft original ideas and transform them into compelling stories to enhance audience engagement and support the colleges giving and engagement priorities.
• Write tailored marketing materials including brochures information sheets proposals concept papers impact reports and special campaign collateral.
• Ensure all content aligns seamlessly with the colleges branding guidelines and organizational voice.
• Work with graphic designers and multimedia specialists to produce visually compelling assets such as graphics banners event promotions and video content.
• Write press releases media communications and social media campaigns to promote the colleges achievements celebrate donors and engage stakeholders.
• Support fundraising appeals and special projects by developing and executing print and digital campaigns as part of strategic multichannel campaigns and constituent journeys.
• Create content that highlights personal stories donor impact narratives and human-interest pieces to inspire giving and connect with stakeholders.
• Collaborate with other Advancement Strategic Communications Marketing & Engagement teams and colleagues to produce campaign materials and leverage content on digital platforms as it aligns with an overall strategy.

Email Marketing & Digital Analytics

• Implement a robust email marketing plan using the full marketing mix to support the colleges strategic priorities with a clear focus on relationship-building.
• Write and refine personalized engaging and donor-centric content for email copy and calls-to-action.
• Build robust end-to-end automated drip marketing campaigns for units throughout the college and campaign initiatives ensuring consistent and engaging communication around key priorities.
• Leverage segmentation tools to target specific audience groups (e.g. alumni donors friends of the college) and tailor communication for maximum impact.
• Collaborate with Advancement and Marketing teams to align strategies with audience segmentation donor journeys and campaign objectives.
• Use data-driven insights to personalize messaging enhance engagement and improve donor retention.
• Monitor campaign performance metrics (e.g. open rates click-through rates conversions) via Salesforce reporting tools optimizing workflows and automation for seamless transitions between email stages.
• Regularly review and refine campaigns based on analytics and donor engagement trends.
• Provide analytics reports and make strategic recommendations to improve the colleges digital strategy.
• Research standards best practices trends and breakthroughs in digital marketing to inform ongoing strategy adjustments.

Multimedia Production

• Participate in creative and artistic planning and execution of high-quality multimedia content for use across digital channels including social media websites and email campaigns.
• Produce promotional educational and storytelling content that highlights the colleges programs people and strategic initiatives.
• Identify needs and facilitate planning determine communications concepts and designs and support strategic long-term marketing objectives.
• Generate ideas for productions develop new formats and shooting styles and understand each projects story and narrative style to deliver the highest quality product.
• Work closely with teams from communications marketing advancement and academic departments to gather project requirements and execute them effectively.

Strategic Project Management

• Project manage a wide variety of marketing initiatives including brochures fliers email campaigns web content and advertising.
• Oversee the scheduling and execution of email marketing with a focus on regular and timely donor and alumni communications.
• Participate in strategic marketing and communications planning including yearly advertising marketing and communications plans as needed.
• Participate in and assist with communication for the organization and update content calendars as needed.

The salary is $50000 - $60000.

This is a TEAMS positionUFs designation for staff roleseligible for a comprehensive benefits package including paid leave retirement plans and health insurance. Learn more about TEAMS benefits here.

Bachelors degree and two years of relevant experience; or an Associates degree and four years of relevant experience; or an equivalent combination of education and experience.

*Business expenses are reimbursed through a standard accounting system. The ability to pay for expenses using your own personal credit card or funds and have them reimbursed is essential.

• Masters degree in related field.
• 1-3 years of content production experience preferably in a higher education setting.
• A passion for storytelling along with a talent for motivating audiences.
• Prior experience in alumni relations development or marketing/communications is strongly preferred.
• Creative vision strong written and verbal communication skills and excellent attention to detail.
• Exceptional technical persuasive writing editing and verbal communication skills with strong grammar spelling and proofreading skills including the ability to shift voice and tone based on audience and channel.
• A collaborative spirit and strong interpersonal skills with the ability to work collegially and interact effectively with stakeholders.
• Excellent research skills and the ability to gather and synthesize large quantities of information organize ideas and turn institutional objectives and messages into compelling cases for philanthropic support and engagement.
• The ability to communicate clearly and effectively meet deadlines be self-motivated and work independently.
• Accuracy attention to detail a customer service-oriented attitude and the ability to work in a complex organization are necessary for success in this position.
• Ability to work both independently and as part of a team.
• Strong problem-solving skills with the ability to identify challenges analyze situations and devise effective solutions.
• Demonstrated success collaborating with stakeholders; strong project management skills; experience in a data-driven environment; excellent organizational abilities; and the capacity to lead influence and inspire others are essential.
• Effective time management and organizational skills are essential for success in this position.
• The incumbent should be computer proficient in these areas: Windows Microsoft Word Microsoft Excel Google Analytics HTML. Experience using Salesforce

In order to be considered you must upload your cover letter and resume.

Application must be submitted by 11:55 p.m. (ET) of the posting end date.