E-commerce Manager
E-commerce Manager
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Job Description
Who We Are
Based in Toronto Canada Pooch is a fast-growing pet gear company leading the way in functional problem-solving products for dogs. From everyday essentials to category-defining innovations we design gear that meets real needs and raises the bar for comfort performance and style in the pet industry.
Our Values
We stick together We do the right thing We are all entrepreneurs We are product obsessed We tell it like it is Weve got our customers back
The Role
Were looking for a results-driven strategic Ecommerce Manager to own and elevate the digital shopping experience. This role is pivotal to the success of our DTC business responsible for driving growth through inventory planning digital merchandising website optimization and cross-functional collaboration. Youll play a key role in shaping and executing our ecommerce roadmap ensuring every touchpoint is optimized for performance and aligned with our brand goals.
Key Responsibilities
- Lead Digital Merchandising Strategy
Oversee product presentation and optimization across the site to deliver a compelling user-centric shopping experience. Leverage visuals content categorization and promotions to drive engagement and conversion. - Drive the Ecommerce Roadmap
Define and execute the ecommerce roadmap prioritizing key initiatives and aligning internal teams to drive progress toward business goals. - Optimize Website Performance
Use data to analyze the customer journey and site behaviour. Identify pain points and opportunities and implement solutions to improve conversion rates UX and core KPIs. - Manage the Ecommerce Development
Own budgeting for digital development projects ensuring smart investment decisions that maximize return and support scalable growth with development agency partners. - Lead Promotional Planning & Execution
Own promotional strategy from planning and execution to post-campaign analysis. Support product launches seasonal campaigns and other key initiatives that drive sales and cross-functionally with marketing teams to brief in website content. - Own Analytics & Reporting
Track ecommerce performance metrics regularly. Develop and share actionable insights to enhance customer acquisition retention and revenue growth. - Own Inventory Buying & Forecasting
Develop and manage inventory buying forecasts to ensure optimal stock levels and alignment with sales demand. Partner with cross-functional teams to ensure product availability and seamless fulfillment. - Own SEO Strategy & Execution
Lead SEO initiatives in partnership with internal stakeholders and external agencies to boost organic traffic and improve search visibility. Monitor performance and ensure continuous optimization. - Collaborate with Customer Experience
Partner closely with the CX team to integrate customer feedback and behavior insights into site improvements and content strategy.
Requirements:
- 46 years of ecommerce experience in a DTC or consumer brand environment
- Proficiency in ecommerce platforms (Shopify preferred) Google Analytics and SEO tools
- Strong analytical mindset with a passion for data-driven decision making
- Experience owning ecommerce merchandising forecasting and promotional calendars
- Proven track record in improving conversion rates user experience and organic traffic
- Comfort working cross-functionally and managing external partners/agencies
- Experience managing budgets and working within development or growth roadmaps
We Offer
- Competitive salary and vacation package (3 weeks to start)
- Hybrid opportunity based in Toronto one in-office day per week
- A thoughtful fun and collaborative culturewhere your ideas are heard and impact is real
- Full suite of employee benefits and product discounts
- A fast-paced mission-driven environment where youll learn grow and make your mark
Canada Pooch values diversity in its workforce and encourages applications from all qualified individuals. Applicants requiring a disability-related accommodation at any stage of Canada Poochs recruitment process should contact As required by legislation Canada Pooch will consult with applications requesting such an accommodation to ensure that Canada Poochs recruitment process considers their accessibility needs.
Required Experience:
Manager
Employment Type
Full-Time
