[ABS] SFMC Lead
[ABS] SFMC Lead
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Salary Not Disclosed
1 Vacancy
Job Description
We are looking for a highly skilled Salesforce Marketing Cloud (SFMC) Lead Full-Stack Developer who will serve as the primary technical expert and strategist for our Marketing Cloud ecosystem. This role requires a robust understanding of the entire Salesforce Marketing Cloud platform including both front-end development (email/CloudPages) and back-end architecture (data integration automation APIs).
As a Lead you will guide the technical direction of marketing automation campaign orchestration customer data strategy personalization and cross-channel engagement across email mobile and web. This role combines hands-on coding solution architecture and stakeholder engagement.
What Youll Do:
- Define the SFMC architecture strategy and technical roadmap in alignment with business marketing goals.
- Lead the end-to-end implementation of SFMC campaigns-from requirement gathering to deployment QA and monitoring.
- Act as liaison between marketing CRM analytics and IT teams to drive integrated campaign execution.
- Serve as a mentor and technical coach for junior developers campaign managers and marketing operations staff.
- Maintain documentation of solutions data flows automations and best practices.
What You Know:
- 10 years of marketing technology experience with at least 3 years in Salesforce Marketing Cloud.
- Proven experience leading SFMC implementations in cross-functional enterprise environments.
- Advanced proficiency in:
- AMP script SSJS SQL and personalization scripting
- HTML5 CSS3 Media Queries for responsive design
- REST/SOAP API integration with external systems
- Expertise in SFMC modules including:
- Email Studio Automation Studio Journey Builder Content Builder CloudPages Mobile Studio
- Experience working with Salesforce Sales/Service Cloud Marketing Cloud Connect and Data Views
- Deep understanding of customer journey design data-driven marketing and lifecycle campaigns
- Solid background in email deliverability best practices inbox rendering IP warming and bounce/feedback loop analysis.
- Hands-on experience in using version control systems (e.g. Git CO-Pilot) documentation tools (e.g. Confluence) and Agile/Scrum methodologies.
Preferred Certifications:
Salesforce Certifications:
Marketing Cloud Email Specialist
Marketing Cloud Developer
Marketing Cloud Consultant (Preferred)
Employment Type
Full Time
