Content Creator
Content Creator
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Job Description
Job Description:
Job Title: Content Creator
Department: Marketing
Job Purpose:
Reporting directly to the Social Media Director the Content Creator is responsible for developing high-quality engaging content across various digital social media and additional digital platforms to enhance the visibility and impact of The Community Solution and its institutions. This role involves creating short-form videos photography written content and social media posts to authentically represent campus life and institutional initiatives.
The ideal candidate is a highly creative and self-motivated storyteller who thrives in a fast-paced dynamic environment. They should have a strong background in videography photography and social media content creation with a keen eye for visual storytelling. Experience working in a higher education setting or community-based organization is a plus. This person must be comfortable working independently capturing real-time content on campus and engaging directly with students faculty and staff to bring institutional stories to life.
Position responsibilities include but are not limited to:
Content Creation & Production
- Capture and produce high-quality short-form video content optimized for social media platforms such as Instagram Reels TikTok and YouTube Shorts.
- Plan shoot and edit engaging photo and video content that aligns with brand messaging and storytelling goals.
- Write compelling captions post copy and storytelling elements that enhance visual content.
- Develop multimedia content that supports student recruitment alumni engagement institutional marketing campaigns and brand storytelling.
Social Media Strategy & Execution
- Work closely with the social media team to execute content strategies tailored for different platforms and target audiences.
- Ensure content is optimized for reach engagement and platform-specific best practices.
- Stay up to date on social media trends emerging platforms and content best practices implementing innovative ideas that enhance audience engagement.
- Monitor audience interactions and adapt content strategies based on performance analytics.
On-the-Ground & Real-Time Content Capture
- Actively attend and document key institutional events student activities faculty highlights and campus culture moments to produce timely and relevant content.
- Build relationships with students faculty and staff to identify compelling storytelling opportunities.
- Maintain a consistent presence at assigned campuses or institutions to authentically represent their unique culture and student experience.
Collaboration & Brand Alignment
- Work closely with designers copywriters and marketing leads to ensure brand consistency across all content.
- Coordinate with admissions teams and institutional stakeholders to align content with recruitment and engagement goals.
- Adhere to brand guidelines and tone of voice ensuring all content reflects institutional values and messaging priorities.
Performance Monitoring & Optimization
- Track content performance metrics analyzing engagement trends to refine and improve future content strategies.
- Provide recommendations for content adjustments based on audience insights and social media analytics.
Required Qualifications:
Knowledge and Skills
- Bachelors degree in Communications Marketing Digital Media or a related field.
- 3 years of experience in content creation digital marketing or social media.
- Strong videography photography and video editing skills with experience in tools like Adobe Premiere Final Cut Pro or CapCut.
- Knowledge of social media trends platform algorithms and best practices for audience engagement.
- Ability to work independently and capture real-time on-location content.
- Strong writing skills with the ability to craft compelling captions and social post copy.
- Experience using social media management and analytics tools to track performance and optimize content strategies.
- Passion for higher education marketing and student engagement.
The Community Solution offers a generous compensation and benefits package as well as the opportunity to work for a leader in the field of education. To learn more about our competitive benefits and additional rewards including generous paid time-off medical and dental insurance coverage life and disability insurance retirement plan with employer contribution multiple flexible spending accounts tuition reimbursement click the link below.
Employment Type
Full-Time
