Director Communications, Executive and Internal Communications, GTM

Your Career

As the Director of GTM Executive and Internal Communications you lead a team of communications professionals who ensure that the global Sales teams have the information they need to help customers and meet their revenue goals each quarter. This role operates at the intersection of strategy and execution.

You love doing bold and creative communications work and understand the key role that communications plays in the growth of business and culture. You work cross-functionally to influence and build repeatable programs that accelerate the flow of information to and within the sales organization. You and your team will work closely with regional comms partners to ensure the right information is prioritized and delivered at the right times and in the right platforms and vehicles. 

This strategic function ensures that sales and customer-facing teams are not only aligned with corporate objectives but are also equipped with the messaging motivation and information needed to drive revenue and market penetration. 

Benchmarking for this pivotal role extends beyond traditional communications responsibilities demanding a unique blend of strategic acumen sales fluency and leadership prowess.

Your Impact

Executive Comms support to the President: A key benchmark is the ability to serve as a trusted advisor and executive communications support to the global President and senior GTM and Sales leadership. This involves developing executive messaging preparing keynotes speaker notes all-hands meetings executive social engagement and ghostwriting internal and external communications that are authentic and impactful.

Drive Sales and GTM Alignment: The director is responsible for ensuring the entire GTM organization including sales marketing and customer success is on the same page. This is measured by the clarity and consistency of messaging across all channels and the seamless flow of information from leadership to the field.

Lead Change Management Communications: In the fast-paced GTM environment this leader is expected to effectively communicate organizational changes new sales methodologies and evolving market strategies to minimize disruption and foster buy-in.

Oversee Content and Channel Management: A crucial responsibility is the creation and dissemination of compelling and easily digestible content for the sales audience. This includes everything from newsletters and intranet updates to video scripts and sales kick-off materials. Success is benchmarked by content engagement and the effectiveness of the chosen communication channels.

• Your team develops the best practices and governance for communicating to the Sales organization.

• Your team owns key tools and platforms used to communicate with the Sales audience including The Loop (intranet) Slack (collaboration) Workship and Panopto (video).

• Your team delivers the weekly foundational communication: Whats New newsletter to a global audience of more than 6000 employees and the weekly Sales webinar Friday Morning Live as well as other programs.

• You interface with peers around the company to build and execute communications strategies for product launches key sales events like Sales Kickoff and Presidents Club and change management initiatives. 

• Your team is part of the larger Global Communications team and together you are involved in virtually all of the company-wide programs and projects All Hands meetings organizational announcements and other comms programs.

Qualifications :

Your Experience 

• 10-15 years of progressive experience in communications with a significant portion focused on sales GTM or a closely related field.

• Experience: in a B2B SaaS or technology environment is highly preferred. Deep expertise in the companys specific industry and a proven track record of success in a high-growth fast-paced GTM environment.

• Leadership: Proven ability to influence and build strong trusted relationships with senior executives and cross-functional partners. Experience managing complex projects and leading strategic initiatives is required.

• Communication Skills: World-class written and verbal communication skills with a demonstrated talent for storytelling and simplifying highly technical information for diverse global audiences.

• Business Acumen: Strong understanding of GTM strategies enterprise sales methodologies (including channel and partner models) and the key metrics that drive a successful sales organization.

• Adaptability: Thrives in a fast-paced high-growth environment and can masterfully manage multiple priorities and competing deadlines without sacrificing quality.

• Strategic Mindset: Ability to think strategically and directly connect communication efforts to business objectives while possessing a meticulous eye for detail and a commitment to flawless execution.

• Sales Enablement Fluency: A deep understanding of the sales process methodologies and the challenges faced by sales professionals is essential for creating relevant and impactful communications.

• Data-Driven Decision Making: Top-tier directors are expected to use data and analytics to measure the effectiveness of their communications and continuously optimize their strategies. Key metrics often include employee engagement scores open and click-through rates on communications and feedback from sales leadership and individual contributors.

• Embraces change and the opportunity that AI can enable in this role and across teams

• A team player and creative thinker with experience working with global teams 

• Ability to influence and build strong relationships with senior leaders

• Ability to work under pressure to meet tight last-minute deadlines

• Ability to navigate ambiguity drive clarity 

Additional Information :

The Team

Step into a marketing role at Palo Alto Networks where your innovation drives global impact against escalating cyber threats in this era of AI. Youll seize the unique opportunity to develop cutting-edge strategies and compelling content while collaborating with industry-leading experts in the fast-paced cybersecurity landscape. Here your creativity directly contributes to a safer digital future for everyone fostering your growth and development in this ever-evolving market.

Compensation Disclosure

The compensation offered for this position will depend on qualifications experience and work location. For candidates who receive an offer at the posted level the starting base salary (for non-sales roles) or base salary commission target (for sales/commissioned roles) is expected to be between $208000 - $284500/YR. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.

Our Commitment

Were problem solvers that take risks and challenge cybersecuritys status quo. Its simple: we cant accomplish our mission without diverse teams innovating together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need please contact us at  .

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace and all qualified applicants will receive consideration for employment without regard to age ancestry color family or medical care leave gender identity or expression genetic information marital status medical condition national origin physical or mental disability political affiliation protected veteran status race religion sex (including pregnancy) sexual orientation or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.