Marketing Manager, Integrated Content

Who We Are:

The Integrated Marketing Team at X drives consistent high-impact messaging across global regions and media channels leading SMB Marketing as a core growth initiative. We develop creative content and execute campaigns across diverse channelsincluding landing pages email search social webinars blog posts and moreto deliver results for small and medium-sized businesses worldwide.

This global role reporting to the Global Integrated Marketing Lead is pivotal in crafting compelling creative assets and managing their execution to support high-impact marketing campaigns across all regions.

What Youll Do

The Marketing Creative and Content Optimization Manager is a dynamic role for candidates with strong creative development and campaign execution experience. You will:

• Develop and execute creative content for global marketing campaigns focusing on website landing pages email social media webinars blog posts and other channels.

• Oversee the end-to-end creative process from ideation and development to execution and optimization.

• Collaborate with cross-functional teams (e.g. Demand Gen Growth Product) to align creative with campaign goals and ensure seamless execution across regions and channels.

• Conduct A/B testing of creative assets and messaging to optimize performance and enhance campaign outcomes.

• Create and maintain tailored messaging frameworks aligned with SMB priorities and customer profiles across diverse markets.

• Analyze performance data to derive insights and refine creative and content strategies for future campaigns.

• Ensure all creative outputs meet Xs standards for quality consistency and effectiveness with a focus on global scalability

Who You Are

• You thrive in a fast-paced startup-like environment and are energized by testing bold innovative ideas.

• You are a skilled content developer and growth hacker comfortable crafting impactful creative that drives results.

• You have expertise in developing and optimizing creative assets across various media types particularly website landing pages email social content and blog posts.

• You are proficient in A/B testing and performance-driven creative optimization.

• You possess excellent project management skills and a keen attention to detail.

• You have strong collaboration and communication skills enabling effective work with creative marketing and analytics teams.

• You maintain a customer-focused mindset and are passionate about delivering impactful creative content.

• You are driven by growth and comfortable navigating ambiguity in a high-paced environment.

Requirements

• Bachelors degree required preferably in marketing communications or a related field.

• 35 years of experience in marketing creative development or campaign execution with a proven track record of delivering impactful creative.

• Expertise in crafting and optimizing creative assets across diverse media types with a focus on website landing pages email social content and blog posts.

• Familiarity with A/B testing and performance-driven creative optimization.

• Strong project management skills and attention to detail.

• Excellent collaboration and communication skills for working with cross-functional teams.

• Passion for delivering customer-focused impactful creative content.

• Experience with SMB or B2B marketing is a plus.

• Proficiency with marketing analytics tools AEM HTML CSS JS Eloqua Figma graphic design tools animation or video editing SalesforceX Ads Google Ads or other ad managers is highly preferred.