CMO- Factor

Lead the Next Era of Healthy Eating

At Factor were not just feeding people were fueling lifestyles. As part of the global HelloFresh Group weve revolutionized how the world eats and Factor is the engine powering our fastest-growing segment. Already the #1 ready-to-eat brand for health-conscious consumers in North America Factor is built on a simple but bold promise: healthy food can be craveable convenient and uncompromising.

Now were searching for a Chief Marketing Officer (CMO) to lead Factor into its next wave of brand and business growth. This is a rare opportunity for a visionary leader who thrives on turning ambition into action and ideas into iconic impact.

The Opportunity

As CMO youll own the full marketing mandate for Factor from brand evolution to growth experimentation customer acquisition to product marketing. This is your chance to step into a category-defining brand with massive white space ahead and the backing of a high-performing data-fluent organization. Your remit: rethink the playbook redefine whats possible and lead a marketing function that drives transformative growth.

You wont be maintaining momentum youll be creating it.

What Youll Own

Brand Leadership & Storytelling

• Define and evolve Factors brand strategy and narrative to emotionally connect with health-first consumers.
• Lead world-class cross-channel campaigns that move markets not just metrics.
• Build a purpose-driven brand identity that scales across performance owned and experiential touchpoints.
  
  

Growth & Innovation Strategy

• Lead high-impact innovation sprints across creative product and digital to uncover new paths to scale.
• Pioneer bold initiatives in product-led growth new verticals and brand extensions.
• Own the roadmap for breakthrough partnerships (celebrity influencer institutional) that dramatically elevate awareness and cultural relevance.
  
  

Product Marketing Excellence

• Translate product truths into clear compelling value propositions and claims.
• Partner with product CX and tech teams to shape user journeys that convert and retain.
• Drive go-to-market strategy for new products and experiences.
  
  

Strategic Leadership & Team Building

• Recruit develop and inspire a top-performing marketing organization across brand growth performance and product marketing.
• Serve as a critical voice at the executive table aligning marketing to company-wide strategy and long-term vision.
• Champion customer-centricity data-driven decision making and operational excellence.

What You Bring

• Visionary Brand & Growth Leader with 10 years in senior marketing roles ideally in D2C consumer subscription or high-growth consumer brands.
• Proven Success Driving Scalable Growth through both brand and performance channels. Experience leading 8-figure growth strategies preferred.
• Product-Led Growth Expertise clear track record of building cross-functional product experiences that improve acquisition and retention.
• Executive Presence credibility and influence with C-suite and board-level stakeholders.
• Creative Strategist Meets Commercial Operator able to blend emotional brand-building with disciplined performance and data fluency.
• High-Velocity Decision Maker who thrives in fast-paced test-and-learn cultures.
• Talent Magnet & People Leader experienced in hiring and scaling high-caliber teams.
• Customer-Obsessed grounded in deep consumer insight empathy and market intuition.

Why Factor Why Now

Factor is at a defining inflection point with massive market tailwinds in health wellness and convenience. Youll have the platform investment and team to execute your vision at scale plus the entrepreneurial freedom to reimagine what healthy eating can mean for millions.

If youre a transformative marketing leader ready to write the next chapter of a breakout brand lets talk.

Youll get

• Competitive salary 401k with company match that vests immediately upon participation and company equity plan based on role
• Generous PTO including sabbatical and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh Green Chef Everyplate and Factor)
• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC women veterans parents and LGBTQ
• Inclusive collaborative and dynamic work environment within a fast-paced mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However the Company reserves the right to adjust modify or reassign work tasks and responsibilities as needed to meet changing business needs operational requirements or other factors.