Senior Manager - Data Analytics
Senior Manager - Data Analytics
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Job Description
PM5 Senior Manager Data Analytics
We are seeking a highly analytical and strategic Senior Manager Marketing Analytics to lead our marketing analytics team and drive data-informed decision-making. This role will be responsible for developing and implementing analytics strategies that measure and optimize marketing performance across multiple channels including paid media content marketing email and SEO. The ideal candidate will have a deep understanding of B2B SaaS marketing metrics data visualization and statistical modelling as well as experience collaborating cross-functionally with marketing sales product and finance teams.
Key Responsibilities:
- Develop and lead the marketing analytics strategy for demand generation to measure marketing effectiveness customer acquisition and ROI across all channels.
- Build maintain and optimize dashboards and reports to track KPIs providing actionable insights for marketing and leadership teams.
- Analyze campaign performance marketing funnel efficiency and customer lifecycle metrics to drive data-driven recommendations.
- Partner with marketing sales and finance to forecast marketing impact revenue contributions and customer retention trends.
- Utilize statistical modelling attribution analysis and A/B testing to optimize marketing spend and campaign performance.
- Manage data pipelines and collaborate with data engineering teams to ensure accurate data collection and integration across platforms (e.g. Google Analytics CRM Marketing Automation platform PowerBI Looker).
- Identify trends opportunities and risks in marketing performance presenting findings to key stakeholders.
- Develop segmentation strategies and customer journey analyses to improve lead conversion and customer engagement.
- Mentor and manage a team of marketing analysts fostering a culture of curiosity innovation and continuous improvement.
Qualifications :
- 8 years of experience in marketing analytics preferably in a B2B SaaS environment.
- Masters degree in Marketing Business Analytics Data Science Statistics or a related field.
- Expertise in marketing performance measurement data modeling and attribution methodologies.
- Proficiency with analytics tools such as Google Analytics SQL Python R Tableau Looker or other BI platforms.
- Strong understanding of marketing automation and CRM platforms (e.g. Marketo HubSpot Salesforce).
- Experience with A/B testing cohort analysis and customer segmentation techniques.
- Excellent problem-solving skills with the ability to translate complex data into actionable insights.
- Strong leadership and team management experience.
- Ability to communicate effectively with both technical and non-technical stakeholders.
- Highly organized with strong project management skills and the ability to work in a fast-paced environment.
Additional Information :
At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
