CRM Marketing Specialist II

Job Summary:

The CRM Operations Specialist will play a crucial role in the day-to-day execution and optimization of iHerbs global campaigns with a strong focus on in-house email template development and coding. This individual will be responsible for ensuring the timely accurate and high-quality delivery of marketing communications across diverse regions and campaign types contributing significantly to customer engagement and business objectives through both operational execution and technical development across channels including email push notifications in-app messages SMS and platforms like WhatsApp.

Job Expectations:

• Email Template Development & Optimization: Design code and maintain responsive email templates from scratch using advanced HTML and CSS. Ensure flawless rendering and functionality across a wide range of email clients and mobile devices and optimize for performance.
• Campaign Execution & Deployment: Configure set up and deploy a high volume of email and push notification campaigns within CRM platforms (e.g. Braze Simon Data) ensuring adherence to specified send criteria audience segmentation and scheduling.
• Quality Assurance (QC): Serve as a meticulous quality control specialist reviewing campaign setups creative assets copy and segmentation and personally QAing email template code to ensure accuracy brand consistency and integrity prior to launch.
• Copywriting Support: Contribute to campaign content by handling specific copywriting needs particularly for regional and co-op marketing initiatives.
• A/B Test Execution: Support the strategy and execution of A/B tests from initial setup to monitoring and data collection aiding in performance optimization.
• Cross-Functional Collaboration: Coordinate and liaise effectively with internal teams including regional marketing design translation data and technology teams to gather necessary assets and align on campaign requirements.
• Tool Management Assistance: Provide support in managing and troubleshooting key CRM tools (e.g. Braze Simon Data CMS) assisting in the resolution of operational issues.
• Reporting & Analysis Support: Assist in gathering campaign performance data and conducting basic analysis to inform future strategies.
• Process Adherence & Improvement: Ensure strict adherence to established CRM operational processes and best practices and contribute ideas for workflow efficiency.

Knowledge Skills and Abilities:

Required:

• Expert proficiency in HTML & CSS specifically for email template development including responsive design principles and cross-client compatibility.
• Strong understanding of campaign segmentation A/B testing methodologies and deployment best practices.
• Proficiency with enterprise-level CRM/ESP platforms (e.g. Braze Salesforce Marketing Cloud Adobe Campaign Simon Data Iterable).
• Exceptional attention to detail and strong organizational skills.
• Excellent written and verbal communication abilities.
• Ability to manage multiple tasks simultaneously and adapt to changing priorities.
• A collaborative mindset with proven ability to work effectively across various teams.

Equipment Knowledge:

• Experience/knowledge of Braze Simon Data Asana and Tableau is a plus.
• Knowledge of snippet languages such as Jinja and Liquid is a plus.
• Experience with Google Business Suite (Gmail Drive Docs Sheets Slides Forms) is preferred.
• Experience with Microsoft Office Suite (Word Excel).

Experience Requirements:

• 2-4 years of hands-on experience in CRM operations email marketing or digital campaign execution with significant experience in email template coding and development. Preferably in a high-volume fast-paced environment. Experience within an e-commerce environment is a plus.

Education Requirements:

• Bachelors degree in Marketing Business Communications or a related field or equivalent practical experience.

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Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party (Agency) candidates. If you are an Agency please send any requests to be considered as a supplier in our Vendor Management System to . Do not contact iHerb employees directly. If requested to work on a role any Agency candidates would be presented through the internal recruiting organization.

About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earths best-curated selection of health and wellness products at the best possible value delivered with the most convenient experience.

Were the worlds largest eCommerce platform dedicated to vitamins minerals and supplements and other health and wellness products. For more than 25 years weve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items we ship over 50000 products from over 1800 brands direct to our customers in 180 countries.

Our vision is to become the #1 destination for health and wellness across the world.

With a passion for wellness and a mind for innovative solutions iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:

Focus on the Customer Empower Our People Be Entrepreneurial & Pivot Quickly
Embrace Diversity & Inclusion Strive for Simplicity

iHerb Benefits
At iHerb we are dedicated to offering programs designed to help our employees and their families stay healthy live well and plan for their financial future. Built on a strong foundation our programs provide options and upgrades with flexibility protection and security in mind. For the comprehensive benefitslist visit our international team members you may be eligible forbenefitsdepending on the country where you are Acquisition Partner/local HR representative will go over thebenefitsyou are eligible for.

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.