Public Information Officer (PIO) and Marketing & Media Relations Director
Public Information Officer (PIO) and Marketing & Media Relations Director
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Job Description
Public Information Officer (PIO)and Marketing & Media Relations Director
Reports To: Superintendent
FLSA Status: Exempt
Terms of Employment:
Twelve months/240 days; salary paid on the administrator pay scale and work year to be established by the Board
Job Summary:
The Public Information Officer (PIO) and Marketing & Media Relations Director serves as the districts primary spokesperson and communications leader responsible for fostering community trust and promoting the districts mission services and achievements. This role ensures clear consistent and transparent communication across all internal and external channels including media relations crisis communication and digital platforms such as websites and social media. Supporting the Superintendent and executive leadership the position plays a key role in stakeholder engagement through forums town halls and events while also planning and executing district meetings and campaigns. Additionally the role involves storytelling building external partnerships seeking sponsorships and coordinating marketing strategies to advance the districts goals.
Qualifications:
- Strong collaborator with the ability to work effectively across departments and with diverse teams.
- Bachelors degree required in Communications Public Relations Journalism or a related field.
- Masters degree preferred
- Minimum of five years of experience in public relations communications or a related field preferably in an educational or governmental setting.
- Exceptional written and verbal communication skills.
- Proven ability to manage media relations and crisis communication effectively.
- Experience with social media management and content creation.
- Knowledge of FOIA regulations and requirements.
- Strong organizational skills and attention to detail.
- Demonstrates a high level of confidentiality exercising discretion and professionalism when handling sensitive information.
Essential Duties:
- Serve as the districts spokesperson and primary media contact managing press releases media advisories interviews and relationships with media outlets.
- Lead crisis communication planning and response collaborating with leadership to ensure timely transparent messaging during critical incidents.
- Act as liaison between the Superintendent and community cultivating trust through engagement with local leaders residents and organizations.
- Develop and implement strategic communication plans using data-driven insights stakeholder feedback and communication analytics.
- Create and oversee digital and print content including newsletters websites videos social media graphics and promotional materials.
- Ensure consistency in branding messaging and tone across all communication platforms.
- Manage the districts response to FOIA requests maintaining legal compliance and coordinating with legal teams as needed.
- Support internal departments and school sites with tailored communication strategies campaigns and tools that enhance outreach and engagement.
- Coordinate district-wide marketing media coverage and event planning to amplify key initiatives and celebrations.
- Maintain and improve the districts web presence support staff with content updates and ensure usability and compliance with guidelines.
- Build partnerships with businesses nonprofits faith community and foundations to support district initiatives and secure funding or sponsorships.
- Monitor and adapt communication practices to stay current with emerging technologies trends and community expectations.
- Assist in preparing performance reports district goals and community-facing documents that reflect the districts progress and priorities.
- Represent the district at public events workshops and meetings to gather input and promote district objectives.
- Ensure that all public information activities contribute to the districts strategic priorities and reflect a commitment to continuous improvement.
Specific Job Requirements:
- Possess and utilize excellent team-building skills
- Accept delegated responsibilities willingly
- Maintain confidentiality
- Demonstrate a high level of initiative in job performance
Physical Requirements:
The usual and customary methods of performing the jobs functions require the following physical demands: some lifting carrying pushing and/or pulling and significant fine finger dexterity. Generally the job requires 40% sitting 30% walking and 30% standing. This job is performed in a generally clean and healthy environment.
Working Conditions:
- The PIO role may require evening and weekend availability to respond to urgent issues or attend district events.
- Ability to travel within the district and to off-site events as necessary.
- Must regularly lift and/or move objects up to 10 pounds and occasionally lift and/or move objects up to 50 pounds.
- May experience constant interruptions inflexible deadlines and changes to normal routines.
- Must be willing to work a flexible schedule to meet special project deadlines
Evaluation:
The performance of this job will be evaluated in accordance with the provisions of the Boards policy on Evaluation of Support Service Personnel.
Non-Discriminatory Statement:
York School District One is an equal-opportunity School District One does not discriminate based on race religion color handicap sex age alienage or national origin as required by applicable state and federal laws.
Disclaimer Statement:
This job description is not intended as a complete listing of job duties. The incumbent is responsible for the performance of other related duties as assigned/required.
Required Experience:
Director
Employment Type
Full-Time
