Marketing Manager - HCP and Clinical audiences

The Marketing Manager plays a pivotal role in creating and executing the marketing strategy to engage the Health Care Practitioner (HCP) market in Australia.  The Marketing Manager is responsible for the planning and delivery of marketing initiatives with a direct impact on growth. The role requires someone with exceptional project management skills who can manage multiple projects simultaneously and deliver in a fast-paced dynamic work environment.  Key areas of responsibility include lead generation acquisition and brand awareness campaigns clinical education product and platform launches and event management. 

Acquisition Strategy & Development 

• Develop and implement growth driven strategic marketing plans that position Montu as a best-in-class leader to support practitioners by building trust and confidence across the prescriber base. 
• Conduct market research to understand practitioner needs
• Conduct competitive analysis and build knowledge of industry trends. 
• Identify growth opportunities to build prescribing and referring confidence and market penetration at scale.
• Work closely with the field teams to align messaging and resonance with HCPs and business objectives.

Brand Management

• Develop maintain and enforce brand guidelines to preserve brand integrity.
• Ensure brand consistency and resonance with HCPs across all marketing touchpoints and channels. 
• Craft clear and compelling brand messaging and unique value proposition to ensure competitiveness in-market.

Campaign Management:

• End-to-end execution of multi-channel marketing campaigns including digital social print webinar podcast  and events targeting a HCP audience.  
• Build and maintain relevant channels to market to implement paid media campaigns monitor analyse and report on marketing performance adjusting strategies to improve ROI.
• Brief field teams partnerships and internal stakeholders to ensure campaigns are activated in the field and drive maximum impact and engagement.  

Marketing Collateral and Content Creation:

• Work with creative and content teams to develop marketing materials including eDMs brochures flyers banners presentations digital assets merchandise conference/tradeshow booths and sales toolkits. 
• Spearhead thought leadership initiatives collaborating with internal and external experts to create compelling content that showcases Montus expertise. Support the development of internal materials and team training on relevant prescriber research content and platforms to optimise GTM strategy and drive Montus value proposition.
• Develop and maintain prescriber-focused marketing and educational tools and documents. 

Event Management

• Identify event opportunities including external conferences and roadshows and project manage events with the Marketing Coordinator. Ensure events are aligned with business objectives including lead generation brand positioning and on-stand engagement.
• Forecast and measure ROI and contribution to broader business and marketing objectives.

Reporting & Regulations

• Analyse campaign performance metrics and use data-driven insights to optimise marketing strategy and drive continuous improvement.
• Adhere to TGA regulations regarding the responsible marketing of medicines.

Qualifications :

•  
• Demonstrated experience as a Marketing Manager to HCP/clinical audiences.
• An understanding of the healthcare and / or pharmaceutical landscape and associated regulations.
• Strong experience in acquisition marketing digital campaign development and content strategy. 
• Experience planning and executing events to support lead generation and engagement. 
• Strong understanding of brand positioning messaging and value proposition development.
• Analytical mindset with proven ability to use data and insights to inform decisions and optimise campaign performance.
• Exceptional project management experience
• Exceptional verbal written and interpersonal communication skills.
•  

Additional Information :

Youll be joining a high-performing fast-paced team where your work drives meaningful impact in a leading tech company at the intersection of healthcare. We take pride in our driven and results-focused culture where ambitious individuals can push the boundaries of innovation and contribute to better outcomes for Australians.

Other benefits include:

• Gaining access to SAGED courses and more through the Greenhouse learning platform fostering continuous growth and development.
• Enjoying discounts with over 450 retailers through our Reward and Recognition platform.
• The freedom of a full-time work-from-home role.
• Access to co-working spaces in Sydney Melbourne Brisbane and select regional cities.
• Mental health support through our wellbeing platform Unmind.
• A private health insurance discount through Medibank.
• Up to 8 weeks of paid parental leave.
• Swag kits to celebrate key milestones in your journey with us.
• Enhance your home office with our work from home equipment allowance benefit.
• Being part of one of the fastest-growing industries in Australia improving the lives of hundreds of thousands of patients.

We are committed to facilitating a barrier-free recruitment process and work environment. If you require any accommodations we welcome you to let us know so we can work with you to participate fully in our recruitment experience.

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We are committed to facilitating a barrier-free recruitment process and work environment. If you require any accommodations we welcome you to let us know so we can work with you to participate fully in our recruitment experience.

Remote Work :

Yes

Employment Type :

Full-time