Manager Digitial Marketing

Location: Mumbai Maharashtra India

Position Title: Manager Digital Marketing

Summary:

The Manager Digital Marketing reports to DGM Digital Marketing. The role is responsible to lead innovative yet efficient digital initiatives across the brand portfolio of Hersheys with the objective to increase brand connect and image building in alignment with the organizations vision for brand proposition and overall marketing strategy.

Areas of Responsibility:

Digital Strategy and Campaign Development

Keep abreast of the latest digital developments and trends from both global / India perspective and gain insights which can be adapted for the business
Develop digital marketing strategy by studying economic indicators current and future preferences on consumers tracking changes in demand and monitoring competition; Share plan with supervisor for approval and recommendation
Collaborate closely with stakeholders (brand team design & media agencies and external vendors) to design and develop new innovative digital programs that elevate and advance Hersheys digital brand presence
Collaborate with internal-external partners to optimize marketing campaigns to best fit the consumer needs / behaviors
Adept with Tool and tech updates to drive innovation: Master proprietary technology platforms to drive improvement across digital marketing initiatives.
Design and build Hershey India social media presence across all brands

Digital Campaigns Execution

Execute all web SEO / SEM database marketing email social media and web property advertising campaigns
Liase with design and media agencies to share brief on the campaign; Review execution
Formulate a mechanism to track and evaluate the effectiveness of digital marketing initiatives
Define measures (e.g. Online Traffic Targets) tracking methodologies MIS & Reporting standards to understand efficiency / effectiveness
Effective Budget Management: Leverage data-based decisions and deep in-channel analysis to ensure campaigns are cost-effective allocating resources effectively across campaigns and channels to maximize ROI.
Review reports on online traffic budget spends and other measures linked to digital marketing and suggest optimization / course corrections

Analytics & Insights

Complete understanding of DAR & DAE of Nielsen. Understanding of Web Analytics Tool is preferred Analyse and report performance for website
3rd Party analytics tool understanding and ability to use in conjunction with agency

Digital Instructure

Maintain the corporate website applications including front end middleware & back-end. Implement the requirement and provide technical advisory & solutions.
Ideate Visualize and execute backend - front end for corporate website Troubleshooting website and content issues as and when required and the ability to diagnose and fix the same

Focus on Ecommerce

Collaborate with e-commerce and brand teams to plan and deliver media campaigns (with aligned KPIs) on ECOM
Create & update E-Com user experience across various E-Com platforms
Develop content basis brand campaign idea for shopper interface on brand stores or product page
Develop A content for top SKUs as identified by the E-Com team along with brand team

Key KPIs:

Digital Brand Awareness
Organic Reach increase
ROI on Digital (and influencer) campaigns
Social media traffic (views reach lift%)
Digital Awards

Minimum knowledge skills and abilities required to successfully perform major duties/responsibilities:

Knowledge:

Proven experience in digital marketing in the FMCG industry
Expertise in content development social media initiatives SEO/SEM driving content on natives ORM Direct and through social listening
Should have handled/exposed to various analytical/tech tools e.g. Google adwords FB insights sprinkler
Creative with experience in digital campaigns

Skills:

Strategic mindset for devising annual digital plans in liaison with brand teams
Proficient in marketing research and statistical analysis
Self-motivated and customer focused
Ability to develop marketing budgets analyze ROI and spends

Minimum Education and Experience Requirements:

Education: Postgraduate in Marketing

Experience: 6-8 years of experience in Digital Marketing in FMCG & allied categories

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individuals race color gender age national origin religion citizenship status marital status sexual orientation gender identity transgender status physical or mental disability protected veteran status genetic information pregnancy or any other categories protected by applicable federal state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans

If you require a reasonable accommodation as part of the application process please contactthe HR Service Center ().