Associate Director, Marketing Data Visualization & Reporting
Associate Director, Marketing Data Visualization & Reporting
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Job Description
About the Role:
Grade Level (for internal use):
11About the Role:
The Team:
The Enterprise Marketing Analytics team empowers data-informed decision-making across S&P Global by delivering actionable insights on marketing performance. We focus on enterprise-level reporting across web paid media events and campaign conversionsdriving consistency engagement and ROI through advanced analytics. Our team partners with marketing sales product and technology leaders to align analytics strategy with business goals leveraging tools like Adobe Analytics Power BI Marketo Adobe Target Drift Conversica ON24 Adobe CDP and Salesforce.
Impact:
Reporting to the Director of Enterprise Marketing Analytics this role leads marketing performance reporting and data visualization across the enterprise. You will define and manage scalable reporting processes own the marketing data visualization strategy ensure insights are accurate accessible and aligned to strategic priorities. This role is essential in translating data into action influencing decision-making and fueling marketing effectiveness at scale.
Responsibilities
Enterprise Marketing Reporting & Visualization
Own the marketing analytics dashboard strategy using Power BI or other tools; oversee data ingestion transformation visualization and automation to support self-service access.
Lead Adobe Analytics Workspace reporting for engagement and conversion metrics across web and campaigns.
Apply design best practices and storytelling techniques to create compelling dashboards for diverse business audiences.
Build and maintain performance reports on demand generation pipeline impact campaign ROI and channel attribution.
Integrate data from Adobe Analytics (WebSDK) Adobe Target Marketo Drift ON24 Adobe CDP and Salesforce into a cohesive reporting framework.
Collaborate with the CDP and Customer Intelligence teams to leverage audience-level data for advanced segmentation and ABM measurement.
Insights & Stakeholder Reporting
Deliver regular performance reporting to marketing sales and business leadership.
Identify actionable trends performance gaps and optimization opportunities.
Collect stakeholder feedback and iterate on dashboard design and functionality.
Present findings in executive forums enabling strategic data-informed decision-making.
Cross-Functional Collaboration
Partner with SEO paid media events and content teams to improve KPI alignment and reporting effectiveness.
Work with divisional marketing analytics leads to ensure consistency and comparability of metrics across business units.
Support campaign teams with insights that drive optimization and performance improvement.
Data Quality Governance & AI Evolution
Implement and manage data validation frameworks across all marketing data sources to ensure integrity and accuracy.
Collaborate with data enablement and martech teams to improve reporting pipelines and system integration.
Pilot AI-driven analytics tools and automation solutions that reduce manual effort and enhance decision speed.
Stay ahead of emerging analytics technologies and advocate for relevant innovations within the team.
What Were Looking For:
Basic Required Qualifications:
Bachelors degree in data science Analytics Business Marketing or a related field required; advanced degree preferred
7 years in digital analytics performance reporting or enterprise dashboard development
Hands-on experience developing enterprise dashboards including on Power BI
Proficiency in Alteryx SQL and Python
Strong background in Adobe Analytics Workspace including event and engagement reporting
Familiarity with Snowflake Salesforce Marketo Adobe CDP & Target Drift ON24
Excellent data storytelling stakeholder communication and executive presentation skills
Additional Preferred Qualifications:
Experience with audience segmentation and personalization in B2B marketing
Exposure to AI-driven reporting tools or predictive analytics platforms
Whats In It for You
Strategic Influence:Deliver insights that shape enterprise-wide marketing strategy and drive revenue impact.
Innovation:Use AI-enhanced tools and automation to evolve reporting and analytics processes.
End-to-End Ownership:Manage a suite of enterprise dashboards from data ingestion to storytelling.
Cross-Functional Partnership:Collaborate with senior marketing sales and product leaders across five divisions.
Visibility:Present data-driven insights to leadership supporting decisions at the highest levels.
Return to Work:
Have you taken time out for caring responsibilities and are now looking to return to work As part of our Return to Work initiative Restart we are encouraging enthusiastic and talented returners to apply and will actively support your return to the workplace.
Whats In It For You
Our Purpose:
Progress is not a self-starter. It requires a catalyst to be set in motion. Information imagination people technologythe right combination can unlock possibility and change the world.
Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence pinpointing risks and opening possibilities. We Accelerate Progress.
Our People:
Were more than 35000 strong worldwideso were able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.
From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. Were committed to a more equitable future and to helping our customers find new sustainable ways of doing business. Were constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.
Our Values:
Integrity Discovery Partnership
At S&P Global we focus on Powering Global Markets. Throughout our history the worlds leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do bring a spirit of discovery to our work and collaborate in close partnership with each other and our customers to achieve shared goals.
Benefits:
We take care of you so you cantake care of business. We care about our people. Thats why we provide everything youand your careerneed to thrive at S&P Global.
Our benefits include:
Health & Wellness: Health care coverage designed for the mind and body.
Flexible Downtime: Generous time off helps keep you energized for your time on.
Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
Invest in Your Future: Secure your financial future through competitive pay retirement planning a continuing education program with a company-matched student loan contribution and financial wellness programs.
Family Friendly Perks: Its not just about you. S&P Global has perks for your partners and little ones too with some best-in class benefits for families.
Beyond the Basics: From retail discounts to referral incentive awardssmall perks can make a big difference.
For more information on benefits by country visit: Hiring and Opportunity at S&P Global:
At S&P Global we are committed to fostering a connected andengaged workplace where all individuals have access to opportunities based on their skills experience and contributions. Our hiring practices emphasize fairness transparency and merit ensuring that we attract and retain top talent. By valuing different perspectives and promoting a culture of respect and collaboration we drive innovation and power global markets.
Recruitment Fraud Alert:
If you receive an email from a domain or any other regionally based domains it is a scam and should be reported to. S&P Global never requires any candidate to pay money for job applications interviews offer letters pre-employment training or for equipment/delivery of equipment. Stay informed and protect yourself from recruitment fraud by reviewing our guidelines fraudulent domains and how to report suspicious activityhere.
Equal Opportunity Employer
S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity color religion sex sexual orientation gender identity national origin age disability marital status military veteran status unemployment status or any other status protected by law. Only electronic job submissions will be considered for employment.
If you need an accommodation during the application process due to a disability please send an email to:and your request will be forwarded to the appropriate person.
US Candidates Only:The EEO is the Law Poster discrimination protections under federal law. Pay Transparency Nondiscrimination Provision - - Professional (EEO-2 Job Categories-United States of America) MRKTNG202.2 - Middle Professional Tier II (EEO Job Group)
Required Experience:
Director
Employment Type
Full-Time
Key Skills
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