Marketing Manager â Government & Public Services (G&PS)
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1 Vacancy
Job Description
Line of Service
Internal Firm ServicesIndustry/Sector
Not ApplicableSpecialism
IFS - OperationsManagement Level
ManagerJob Description & Summary
At PwC our people in brand management marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth promoting the Firms services enhancing brand visibility and capturing new business opportunities. They utilise market research digital marketing creative campaigns and effective sales strategies to engage clients enhance the firms brand and market presence and achieve organisational targets.As a marketing generalist at PwC you will focus on a wide range of marketing activities aimed at promoting the Firms products or services. You will conduct market research develop marketing strategies create and execute marketing campaigns and analyse campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels holding responsibility for validating brand consistency reaching target audiences and driving customer engagement and loyalty.
Lead the planning and execution of marketing initiatives that support PwCs Government and Public Services (G&PS) priorities across the Middle East region with a base in KSA.
Collaborate with G&PS leadership and client teams to translate business goals into integrated insight-led marketing campaigns.
Develop and deliver high-impact activities such as events thought leadership content marketing sponsorships and strategic partnerships that position PwC as a trusted advisor to public sector clients.
Ensure alignment with the firms brand voice and values while tailoring messaging and approach for relevance in the Saudi and broader regional context.
Partner with internal stakeholders and external vendors to manage logistics creative development media relations and digital execution.
Support the localisation and rollout of regional and global campaigns across the G&PS portfolio.
Monitor analyse and report on campaign performance stakeholder engagement and return on investment.
Stay informed on regional public sector trends government communications styles and national strategies to guide campaign tone and relevance.
Act as a connector between regional marketing teams and local business leadership ensuring coordination and visibility of initiatives.
Represent the G&PS marketing function in internal meetings and external engagements as needed.
Ideal candidates will have the following attributes
Essential
Bachelors degree in Marketing Communications Public Policy or a related field.
68 years of marketing or communications experience ideally with exposure to public sector or government-related work.
Strong understanding of the Saudi market and public sector culture with the ability to navigate regional sensitivities.
Proven ability to lead and deliver strategic marketing campaigns across multiple channels.
Excellent verbal and written communication skills in English.
Strong project management and organisational skills.
Comfortable working in a fast-paced matrixed environment with multiple stakeholders.
Desired
Proficiency in Arabic.
Experience in a professional services consulting or government advisory setting.
Familiarity with Salesforce and Salesforce Marketing Cloud.
Experience with digital marketing platforms campaign analytics and CRM tools.
A proactive collaborative mindset with a passion for public sector impact.
Education (if blank degree and/or field of study not specified)
Degrees/Field of Study required:Degrees/Field of Study preferred:Certifications (if blank certifications not specified)
Required Skills
Optional Skills
Accepting Feedback Accepting Feedback Active Listening Analytical Thinking Brand Management Brand Marketing Business Development Campaign Performance Analysis Channel Marketing Coaching and Feedback Communication Consumer Behavior Content Marketing Content Strategy Creativity CRM Software Customer Insight Developing Communication Strategies Digital Marketing Embracing Change Emotional Regulation Empathy Entertainment Management Inclusion Intellectual Curiosity 31 moreDesired Languages (If blank desired languages not specified)
Travel Requirements
Not SpecifiedAvailable for Work Visa Sponsorship
YesGovernment Clearance Required
NoJob Posting End Date
Required Experience:
Manager
Employment Type
Full-Time
