Credit Card Lead, New Products
Credit Card Lead, New Products
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
The role:
At SoFi credit cards are critical to our mission of helping our members get their money right and our goal of becoming a Top 10 Financial institution. Last year we launched two new credit cards to complement our flagship Unlimited 2% Cash Rewards card. And were at just the beginning.
We are seeking a Credit Card Lead to drive the end-to-end development of a new innovative card product. This individual will report to the General Manager for SoFi Credit Cards and collaborate closely with Engineering Product Design Marketing Operations Compliance and Legal to bring the product to life. Once the product is launched this individual will be responsible for managing all aspects of the card including profitability segmentation activation and engagement.
What youll do:
- Lead the end-to-end development and successful launch of a new innovative credit card product ensuring alignment with business goals and customer needs
- Manage the P&L for the product
- Develop and execute strategies for customer acquisition activation and ongoing engagement to maximize card usage and lifetime value.
- Monitor key performance indicators (KPIs) such as acquisition spend retention and risk metrics to optimize product performance.
- Take full ownership of the products Profit & Loss (P&L) managing revenue costs and profitability to meet financial targets and drive sustainable growth.
- Work closely with Marketing and EPD teams to design targeted campaigns and promotions that drive adoption and usage.
- Provide regular updates and insights to the General Manager and senior leadership on product performance challenges and growth opportunities.
- Foster a collaborative environment that encourages innovation accountability and cross-team communication throughout the product lifecycle.
What youll need:
- Overall 8-10 years of credit card experience preferably with charge cards
- Bachelors degree in Business Finance or a related field; MBA preferred.
- Strong strategic thinking and analytical skills with the ability to translate insights into actionable plans.
- Ability to drive timely desired outcomes working collaboratively with various functional stakeholders
- Ability to work across multiple lines of business and effectively prioritize tasks. Ability to deal with ambiguity and competing objectives in a fast-paced environment.
- Excellent verbal and written communication skills with the ability to effectively communicate with all levels of the organization
Employment Type
Full Time
