Sr. Manager, Content Strategy and Communications
Sr. Manager, Content Strategy and Communications
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Job Description
We are seeking a dynamic and experienced Content Strategy and Communications Senior Manager to support our Visa Consulting and Analytics (VCA) business. This individual should have the right mix of digital content development design communications and knowledge/project management skills to develop and drive business content strategy and operations in support of Visas Advisory business one of Visas critical Value Added Services.
Part of the Asia Pacific (AP) Communications team and working in close collaboration with the VCA business this individual will develop storytelling narratives and lead regional content development that enhance Visas Advisory reputation with our clients and stakeholders such as financial institutions merchants and fintechs through a multitude of digital channels.
This individual will be dedicated to supporting the Visa Consulting & Analytics (VCA) Asia Pacific team. This individuals remit will include building Visa Advisorys industry leadership across AP developing Visa Advisory specific storytelling across owned and digital channels working in close partnership with the broader VCA team and all internal Visa stakeholders by mining for impactful content and stories.
Additionally this role involves managing internal communications and employee engagement for the VCA team where responsibilities include developing regular newsletters internal memos managing regional townhalls and support for webinars and client events as well as organising onboarding and training for new joiners and any other communications related activities for the VCA AP team.
The ideal candidate is a dynamic well-rounded team player with a digital-first approach to communications and with good business acumen. They should be versatile across various communication disciplines with a focus on content development design and asset development content marketing campaign design program management.
Roles and Responsibilities:
- Develop and execute a robust pipeline of content and stories to build VCAs brand equity both internally and externally across Asia Pacific
- Business storytelling content and asset development including writing and editing thought leadership pieces for Visas clients and other external audiences (this includes articles reports whitepapers case studies videos graphics and social media assets) as well as internal memos newsletters and internal VCA sites.
- Create content promotion plans to drive awareness and engagement through various internal and external channels in Visa including and Visas social and digital channels; develop compelling VCA narratives and tailor messages for specific channels and audiences working in close partnership with our Marketing and Communications teams.
- Content marketing and support for webinars and client events including designing managing and measuring email outreach campaigns to internal and external audiences for the VCA team.
- Lead and manage internal communication and engagement such as monthly newsletters internal memos functional townhalls and other updates for the VCA AP team.
- Strengthen Visa Consulting & Analytics employee value proposition and positioning to attract talent in the AP market including developing collateral and getting involved in communications related to recruitment events culture training and onboarding for the VCA employee community.
- Program management including measuring and tracking results and progress for communications and business objectives.
This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.
Qualifications :
What you will need:
- Degree in any relevant discipline
- 10-12 years of experience in communications (both agency and in-house preferred) in large matrixed organizations
- Proven track record in leading strategic communications to achieve key business priorities and provide advisory to senior stakeholders
- Regional experience in working with teams across different geographies within Asia Pacific with a clear understanding of the media landscape
- Experienced working in a highly collaborative cross-functional results-orientated environment.
- Stellar written and verbal communication skills including interpersonal and presentation skills.
- Deep knowledge of social and digital communication channels.
- Fluent in multi-channel campaigns including social digital earned and paid in the Microsoft Office suite of products required. Some knowledge of Adobe suite (Illustrator InDesign Photoshop) and additional specialized platforms such as Jira Eloqua Google Analytics a plus
- Graphic design skills preferred
Youll need to have a strong interest and experience in adapting communication strategies and messaging across geographies with an acute understanding of how the media operates in the different Asia Pacific markets. Youll be able to think big picture about how campaigns will resonate with different audiences and support market-based colleagues in bringing these stories to life.
Additional Information :
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
