NavCo Marketing Manager

We are looking for a Spanish speaker based in Barcelona.

About the Role

We are looking for a results-driven Marketing Manager to lead marketing programs that engage strategic partners high-value accounts and Trade Solution Providers as part of our extended customer ecosystem. This role combines partner marketing account-based marketing (ABM) and campaign execution to support customer acquisition partner enablement and go-to-market impact.

Youll collaborate closely with sales partnerships product marketing and content teams to develop and activate targeted campaigns. These campaigns will support the full relationship lifecycle from awareness and acquisition to onboarding and growth across key partner types including strategic alliances channel partners and trade solution providers.

Key Responsibilities

Partner & Ecosystem Marketing

• Plan and deliver co-marketing programs with strategic partners including Trade Solution Providers to amplify shared value propositions.

• Develop marketing toolkits and campaign assets to support partner-led and co-branded activation across digital content and events.

• Drive partner awareness and education by highlighting joint solutions use cases and success stories through owned and earned media.

• Support partner recruitment and onboarding with targeted communications and enablement campaigns.
  

Account-Based Marketing (ABM)

• Lead ABM programs targeting priority accounts across industry verticals and regions including Trade Solution Providers and enterprise buyers.

• Personalize messaging and experiences based on account insights buyer roles and business needs.

• Work closely with sales and business development teams to align ABM tactics with territory plans and pipeline goals.

• Use data CRM and intent tools to prioritize outreach and refine campaign targeting.
  

Campaign Planning & Activation

• Build and execute integrated marketing campaigns across email digital events and social media tailored by partner type or account segment.

• Manage the end-to-end campaign lifecycle including creative briefing timeline management and stakeholder approvals.

• Ensure consistent messaging and brand experience across all touchpoints in line with global marketing strategy.
  

Performance & Optimization

• Track and report on partner and ABM campaign performance using KPIs such as engagement influenced pipeline and partner activation.

• Analyze results and feedback to continuously optimize programs and share insights with stakeholders.

Qualifications

• 57 years of experience in B2B marketing ideally with a focus on partner marketing ABM or ecosystem engagement.

• Strong understanding of Trade Solution Providers and how they operate within broader partner and customer networks.

• Proven success delivering targeted multi-channel campaigns that drive measurable impact.

• Excellent collaboration skills across sales channel and marketing teams.

• Experience with CRM (e.g. Salesforce) marketing automation (e.g. Marketo HubSpot) and ABM tools (e.g. 6sense Demandbase) preferred.

• Strong organizational skills attention to detail and a proactive mindset.

• Comfortable in fast-paced high-growth environments with evolving priorities.

A few of the benefits

• Youll have a great compensation package private health & dental insurance corporate discounts and career development through Dentsu University and free access to LinkedIn learning

• 29 days of annual leave (25 days of regular holidays birthdays off and 3 additional wellness days)

• We also offer the opportunity to volunteer for up to 2 days per year and tend to close down the agency between Christmas and New Years

• Youll have a hybrid working schedule

Inclusion and Diversity

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us this is the foundation for great innovation which in turn generates better outcomes for our people partners and communities. This is why we encourage applications from people with disabilities and of all ages nationalities backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles we cant promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process please discuss this with our recruitment teams

#LI-Hybrid