Social Media & Content Manager
Social Media & Content Manager
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Job Description
Are you passionate about creating meaningful engagement and building strong brands in the digital space Do you thrive in a fast-moving environment where creativity meets data At Carlsberg Sweden were looking for a Social Media & Content Manager who can turn insights into action and brand values into social buzz.
About the Role
In this role you will be responsible for the operational management of our social media channels across several brands within Carlsberg Swedens portfolio. Working closely with the Head of Media and Brand Managers you will create and execute content strategies that enhance brand visibility engagement and relevance in the ever-evolving social landscape.
You will be the go-to expert for social media from content planning and creation to data analysis and community engagement. Youll ensure our brands stay culturally relevant trend-aware and authentic to consumers.
Key Responsibilities
- Own the content calendar and drive proactive publishing across platforms (Instagram YouTube Facebook TikTok Snapchat etc.)
- Plan and create engaging content (copy image and video) in line with brand strategy and tone of voice
- Use social media management tools and analytics platforms (Meta Business Manager Google Analytics etc.) to analyze performance and continuously optimize
- Track platform trends features and audience behavior to improve reach and relevance
- Lead community management by listening responding and actively engaging with followers
- Collaborate cross-functionally with internal teams to align messaging and campaign execution
- Utilize AI tools and editing software (e.g. Adobe Creative Suite Canva etc.) to produce impactful on-brand content
Who You Are
- You have a relevant academic background and 24 years of hands-on experience in social media marketing
- Fluent in Swedish and English with excellent writing and communication skills
- Strategic and data-driven yet highly creative you know how to capture attention and build engagement
- Strong understanding of social platforms algorithms and best practices
- Skilled in content creation including basic photo/video editing
- Passionate about new technology and tools youre always testing and learning the next big thing
- Open collaborative unpretentious you believe great work happens when we challenge each other respectfully
How to Apply:
Please submit your application as soon as possible as we work with continuous selection. The application deadline is June 22 and we aim to follow up with candidates as soon as possible. However due to the summer holiday period there may be a pause in the recruitment process. We appreciate your understanding and patience!
Why Carlsberg
Carlsberg Sweden is one of the countrys most iconic beverage companies with over 50 brands including Falcon Carlsberg Eriksberg Ramlsa Festis Somersby and Pepsi. As part of the Carlsberg Group with over 40000 employees youll have the opportunity to grow in an international environment where both local and global perspectives matter.
At Carlsberg we believe in Growth Culture a culture driven by positive energy empathy and a strong focus on the consumer. We make quick decisions to drive change and improvement always while maintaining high quality. Here youll have the opportunity to thrive in a dynamic and supportive environment where each individuals growth is valued. We lift each other up to reach our full potential and together we brew for a better today and tomorrow.
Carlsberg Group: Brewing for a better today and tomorrow
For us success has always been in the diverse mix of our people our beers and our brands. At Carlsberg we want to recruit and develop people with a global mindset cultural understanding and international experience to ensure that our organization stays agile inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity and we encourage everyone to apply regardless of gender nationality race religion or any other characteristics protected by law.
Required Experience:
Manager
Employment Type
Full-Time
