Manager, Market Programs (Platinum Club)
Manager, Market Programs (Platinum Club)
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Job Description
Dreaming big is in our DNA. Its who we are as a company. Its our culture. Its our heritage. And more than ever its our future. A future where were always looking forward. Always serving up new ways to meet lifes moments. A future where we keep dreaming bigger. We look for people with passion talent and curiosity and provide them with the teammates resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do
Founded over 175 years ago Labatt is one of Canadas founding businesses and its leading brewer. We are proud of our history and our heritage in Canada and we remain committed to brewing great-tasting high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser Bud Light NTRL Michelob Ultra Corona Stella Artois and many more. Through our broad portfolio we are truly a national brewer with over 3600 employees a portfolio of more than 60 quality beers and beyond and 10 breweries from coast-to-coast we are proud to serve Canada and the communities we call home
The Market Program Manager is responsible for shaping and executing trade marketing strategies to boost our brand presence market share and drive customer loyalty. This role involves developing and implementing innovative marketing campaigns analyzing market trends and consumer insights and ensuring alignment with business goals. You will collaborate with regional leads brand managers creative teams and external partners to deliver impactful programs and track their success making adjustments based on performance data. A deep understanding of the beverage alcohol market and strong project management skills are essential for success in this dynamic role.
Responsibilities:
Design and execute marketing campaigns to boost brand visibility and market share.
Conduct research to identify trends opportunities and competitive dynamics and build a strategic plan to action on.
Work with brand managers to ensure consistent and impactful brand messaging.
Collaborate with distributors retailers and partners to implement programs effectively.
Monitor and analyze program performance making data-driven adjustments as needed.
Partner with creative teams to develop engaging content and promotional materials.
Develop and manage budgets for marketing programs ensuring cost-effective execution.
Plan and oversee promotional events and trade shows to drive brand engagement.
Ensure all marketing initiatives comply with industry regulations and company policies.
Gather and incorporate feedback from stakeholders and consumers to refine marketing strategies.
Job Qualifications:
Post secondary education
Strong understanding of market dynamics consumer behavior and industry trends.
Proven ability to develop and execute successful marketing programs and campaigns through insights and market understanding.
Excellent analytical skills with experience in market research and data analysis.
Exceptional communication and interpersonal skills with the ability to work effectively with cross-functional teams and external partners.
Proficiency in marketing software and tools including CRM systems and analytics platforms.
Creative thinking and problem-solving abilities with a focus on results and innovation.
Knowledge of industry regulations and compliance requirements is a plus.
WHY LABATT:
As one of Canadas Top 100 Employers Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet lifes moments dream big to move our industry forward and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.
BENEFITS:
- Health benefits plan including competitive coverage for medical dental mental health life and disability insurance that can be flexed to fit your needs.
- Additional flex credits for healthcare or wellness spending accounts
- Retirement plan with a generous company-matching contribution and low-fee RRSP & TFSA savings opportunities to help you secure your financial future.
- Personalized support through an inclusive family-forming benefit and generous financial support/top-ups for parental leave
- Access to many wellbeing resources including Employee & Family Assistance Program support Webinars and more.
- An annual allotment of Beer and Beyond-Beer products for employees!
EQUAL OPPORTUNITY EMPLOYER
At Labatt Breweries of Canada we are an equal opportunities employer and we are committed to maintaining a welcoming safe and inclusive environment for every person regardless of age race ethnicity nationality sexual orientation gender identity and expression religion neurodivergence or disability status.
REQUIRE ADDITIONAL ASSISTANCE
Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.
Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment email communication you receive as part of the application or onboarding process will come from email address. If you have any questions or concerns please email the recruitment team at
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LinkedIn @ Labatt Breweries of Canada
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Required Experience:
Manager
Employment Type
Full-Time
