Senior CRM Manager
Senior CRM Manager
Posted on :
18-06-2025
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1 Vacancy
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Job Description
Our client is a leading digital services provider in the iGaming industry. Their CRM team plays a critical role in driving player retention engagement and long-term success across multiple brands and markets. As they expand they are seeking a strategic and results-driven CRM Manager. If youre data-driven innovative and passionate about customer engagement this is your chance to drive impactful CRM campaigns in a fast-paced environment.
Tasks
- Develop and own the overall strategy for CRM and outbound marketing efforts including expanding current channels such as push notifications in-app messaging and SMS as well as building CRM efforts via email.
- Translate high-level strategies and goals into clear objectives key results and actionable roadmaps for execution.
- Lead end-to-end daily CRM operations including collaborating with Product and Development teams to assess technical scopes and requirements for project work campaign creation and reporting on campaign performance and results.
- Manage CRM campaigns and initiatives including maintaining status updates on progress timelines dependencies and deliverables.
- Act as the primary communicator with key stakeholders and leadership team members regarding campaign and project progress.
Requirements
- 35 years of experience developing lifecycle CRM programs within iGaming industry.
- Proven experience in segmentation automation strategy and digital marketing using channels such as email push notifications and SMS.
- Extensive experience with CRM automation platforms such as Optimove Symplify or similar tools.
- Expertise in translating data analysis into actionable marketing messaging campaigns that improve user behavior such as retention and churn reduction.
- Demonstrated ability to develop and execute A/B tests to decrease churn utilizing email push and in-app messaging strategies.
- Strong analytical skills with experience in reporting and data visualization tools such as Power BI or Tableau.
- Up-to-date knowledge of innovative tools platforms and marketing resources.
- Experience with gambling/betting B2C products is mandatory and other for high-load marketing experience would be a bonus.
Benefits
- Health Insurance
- Learning and development opportunities interesting challenging tasks;
- Company fitness corner in the office for employees;
- Opportunity to develop language skills and partial compensation for the cost of language classes;
- Breakfasts and lunches in the office (partially paid by the company).
Employment Type
Full Time
Key Skills
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