E-Comm Growth Brand Manager -
E-Comm Growth Brand Manager -
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Salary Not Disclosed
1 Vacancy
Job Description
Seeking SOUTH AFRICAN-based candidates who are SOUTH AFRICAN citizens. Only English CVs will be accepted.
Position : E-Comm Growth & Brand Manager
Working Schedule : 9am-5pm EST
Salary Range : $3300-$4000/ month (the final salary will be determined by the candidates level of experience and at the discretion of the client)
E-Commerce Growth & Brand Manager
We re looking for a hands-on Growth & Brand Manager to own and scale direct-to-consumer (DTC) growth across our e-commerce brands starting with Verb Energy. You ll lead acquisition and retention strategies oversee P&L performance and collaborate across creative product and media teams to drive sustainable profitable growth.
Key Responsibilities
Growth Strategy & P&L Ownership
- Own and scale DTC growth managing the P&L for one or more consumer brands.
- Develop and execute acquisition and retention strategies that drive revenue improve payback and increase profitability.
- Monitor and optimize key metrics including CAC LTV ROAS AOV churn and subscription retention.
Acquisition & Paid Media Oversight
- Lead strategy and performance across paid media (Meta Google emerging channels) working with agencies or internal teams.
- Analyze media performance and optimize creative landing pages offers and funnels to improve customer acquisition.
- Launch and scale new acquisition channels including influencer affiliate Amazon DTC and sampling.
Retention & Lifecycle Marketing
- Own email and SMS strategy to increase repeat purchases and lifetime value (Klaviyo Postscript Recharge).
- Optimize subscription mechanics and loyalty/referral programs to boost recurring revenue.
- Build flows campaigns segmentation and win-back strategies to maximize customer engagement and retention.
Conversion Rate Optimization (CRO) & Funnel Improvements
- Audit and optimize landing pages checkout experiences and post-purchase journeys.
- Lead A/B testing and CRO initiatives to improve conversion rates and revenue per visitor.
Brand Building & Community Growth
- Partner with creative and product teams to develop viral campaigns launch new SKUs and scale brand presence.
- Implement organic and community-driven strategies (UGC PR ambassador/influencer programs).
- Manage successful product launches and build engagement around new initiatives.
Team & Collaboration
- Oversee a Chief of Staff to help execute key initiatives.
- Work cross-functionally with internal teams and external agencies (Facebook/Google media Amazon sales).
- Take full ownership of dashboards reporting infrastructure and strategic decision-making.
What Success Looks Like 6 12 Months)
- Improve subscription retention and payback for flagship brand(s).
- Hit CAC and ROAS targets across paid media for multiple brands.
- Launch at least two new scalable acquisition channels.
- Build a repeatable multi-brand growth playbook.
Requirements:
- 5 years of hands-on e-commerce growth experience (DTC and/or Amazon brands)
- Proven success scaling consumer brands through both paid and owned channels
- Deep expertise in Shopify Klaviyo Google Analytics Facebook/Google Ads and A/B testing
- Strong background in performance marketing CRO and subscription growth
- Skilled at modeling and optimizing CAC LTV and payback to drive profitability and repeat purchases
- Experience working with and managing media buyers agencies freelancers and internal teams
- Proven track record of strategic retention and acquisition marketing
- Operates with autonomy speed and a spy ownership-driven mindset in fast-paced startup environments
Nice-to-Haves
- Experience launching new products or sub-brands.
- Familiarity with tools like Replo Shopify A/B testing and performance creative.
Background in consumer health wellness food/beverage or beauty.
Employment Type
Full Time
