Performance Marketing Specialist - SEM & Emerging Channels
Performance Marketing Specialist - SEM & Emerging Channels
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Salary Not Disclosed
1 Vacancy
Job Description
WHO WE ARE:
Zinnia is the leading technology platform for accelerating life and annuities growth. With innovative enterprise solutions and data insights Zinnia simplifies the experience of buying selling and administering insurance products. All of which enables more people to protect their financial futures. Our success is driven by a commitment to three core values: be bold team up deliver value and that we do. Zinnia has over $180 billion in assets under administration serves 100 carrier clients 2500 distributors and partners and over 2 million policyholders.
WHO YOU ARE:
ThePerformance Marketing Specialist is a data-obsessed digital marketer who thrives on translating performance metrics into actionable media decisions. This role blends hands-on paid media execution (especially SEM) with a heavy emphasis on channel attribution reporting and insights. Youll manage and optimize search campaigns test emerging paid channels and help build the infrastructure to understand whats driving real resultsacross platforms and funnel be instrumental in evolving our reporting and attribution approach to reduce CAC optimize spend and support smarter growth decisions across the business.
WHAT YOULL DO:
Channel Execution & Optimization
- Manage Google and Bing Ads campaigns day-to-day with a focus on lead volume cost efficiency and quality
- Test emerging channels (YouTube Reddit Spotify Quora etc.) and deliver performance assessments
- Optimize bids budgets audiences and creative based on data insights
Attribution & Analytics
- Own day-to-day channel reporting and performance dashboards (in GA4 Looker Tableau PowerBi etc.)
- Partner on our Developers Road Map to improve attribution logic UTM tracking and first-party data usage
- Deliver daily weekly and monthly performance summaries with insights not just numbers
- Identify multi-touch and cross-channel attribution trends and make data-backed recommendations to shift spend
- Help evolve our approach to creative performance tracking landing page A/B test reporting and CAC forecasting
Cross-Functional Support
- Collaborate with SEO Content and Dev teams to ensure full-funnel alignment and campaign impact
- Feed insight into creative testing initiatives and help validate whats working (and why)
- Building automation or GPT-based solutions for tagging trafficking and QA
WHAT YOULL NEED:
- 24 years in a performance marketing or growth analytics role
- Direct experience managing SEM campaigns in Google Ads (Bing a bonus)
- Strong skills in Looker GA4 Excel/Google Sheets and attribution/reporting frameworks
- Familiarity with UTM parameters pixel implementation and conversion tracking
- Curiosity to explore underutilized media and deliver tests with clear metrics
- Ability to connect tactics to business goalsCAC LTV and quality outcomes
WHATS IN IT FOR YOU
Zinnia offers excellent career progression and competitive compensation. We offer great benefits including health/dental insurance parental leave 401(k) incentive/bonus opportunity tuition reimbursement and so much looking for the best and brightest innovators in the industry to join our team. At Zinnia you collaborate with smart creative professionals who are dedicated to delivering cutting-edge technologies deeper data insights and enhanced services to transform how insurance is done. Visit our website at for more information. Apply by completing the online application on the careers section of our website. We are an Equal Opportunity employer committed to a diverse workforce. We do not discriminate based on race religion color national origin gender sexual orientation age marital status veteran status or disability.
If you are resident in California the CCPA applies to you find the link to the appropriate privacy notice here stating how we collect and use your data in line with CCPA.
Required Experience:
Unclear Seniority
Employment Type
Full Time
