Senior Manager, Marketing

• This role leads all aspects of a digital and traditional sales and marketing plan including web site development and ongoing improvements web marketing promotions SEO CPC advertising campaigns and market research done with outside vendors and internal teams.
• This position will develop and manage the sales teams activities to achieve sales profitability and growth.
• Lead creation of globally competitive web portal for brands expansion to the US
• Provide extensive knowledge of web technologies techniques and best practices to create a world class web presence.
• Provide sales and marketing expertise to lead and manage collaborative activities of sales team marketing specialists and outside advertising PR and SEO consultants to accelerate growth.
• Design develop and implement web marketing strategies that target and acquire new customers and new opportunities at existing customers.
• Design and execute a strategic marketing plan that includes web & print advertising direct mail trade shows seminars and other tactics.
• Identify new industry channel partners for general engineering & supply chain audiences as well as sites and publications with industry-specific audiences including but not limited to Automotive and Medical.
• Explore the effectiveness of engineering influencers and social media channels and obtain appearances paid ads & partnerships for our services.
• Manage and maintain web marketing content execute online and email campaigns search engine optimization web banners etc.
• Compose and distribute original content such as case studies e-newsletters and advertising that promote our DM platforms automated solution.
• Develop presentations and training materials that will strengthen the sales teams understanding and approach to securing business wins.
• Provide accurate data to management to assist with regular and special reporting related to team performance; identify areas where improvement in efficiency or outcome is possible and contribute to solutions.
• Other duties and responsibilities as assigned

• Bachelors degree in engineering or marketing required 10 years in a web marketing and sales/business development management role in a manufacturing/industrial products B2B environment.
• Knowledge of the Factory Automation industry is preferred. Experience with Web system development Sound knowledge of SEO CRM & behavioral targeting and expert level experience with web management tools such as Google Analytics.
• Experience with Internet marketing metrics; conversion rate; web best practices.
• High proficient in Microsoft Office Suite (PowerPoint Excel Word Access).
• Must be strategic high energy technical and an effective communicator with strong analytical project management critical thinking and presentation skills.
• Must have a high level of energy enthusiasm leadership and mentorship.
• Must be flexible eager to learn and open to new ideas.
• Travel as required up to 25%.

Applicants must currently be authorized to work in the United States on a full-time basis. Sponsorship for work authorization is not available.

MISUMI is an Equal Opportunity Employer and does not discriminate on the basis of race color religion sex national origin age veteran status disability marital status sexual orientation citizenship status genetic information gender identity or any other protected status under applicable law.

FOR CALIFORNIA RESIDENTS:

MISUMI USA Inc. (MISUMI) complies with the California Consumer Privacy Act (CCPA) California Privacy Rights Act (CPRA) and other applicable privacy laws. We may collect the following categories of personal information for purposes of the application and hiring process: name and contact information (phone number; mailing address; email address(es)); education and qualifications; employment history and experience; LinkedIn profile; and other information voluntarily provided by the applicant. Under the CCPA and CPRA California residents have the right to know correct delete and/or limit the use of certain information collected by MISUMI. For further information see our full privacy policy at If you have any concerns please send an email to