Director, Web Strategy
Director, Web Strategy
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Salary Not Disclosed
1 Vacancy
Job Description
Overview
Spring EQ is a national home equity lender providing flexible and tailored financing solutions directly to consumers with a national network of experienced brokers and partners. Since its founding in 2016 Spring EQ is among the fastest growing and highest-rated home equity financing partners in the United States. Spring EQ offers a broad range of home equity products and delivers a simple and streamlined process that results in faster funding trustworthy loans and less frustration for consumers today. To learn more about Spring EQ visit.
At Spring EQ it is our mission to empower homeowners and buyers to achieve and maximize the value of homeownership in a simple fast and ethical manner. Our values are to
- Be kind and treat all people teammates customers and vendors with respect and consideration
- Be adaptable and embrace change
- Be accountable and take responsibility and deliver the effort to fully complete the task
- Be better and strive for continuous improvement in ourselves our team and the company for our customers
- Be part of the solution and solve problems find the answers and collaborate
- Work hard have fun and get things done!
The Director of Web Strategy will lead the vision strategy and execution of our web presence to drive business growth and engagement. This role will be responsible for overseeing and executing all aspects of website management user experience testing and personalization and SEO. As a strategic leader and hands-on contributor the ideal candidate will work cross-functionally to deliver best-in-class digital experiences aligned with our organizational goals.
Responsibilities
Supervisory Responsibilities:
- May manage web team members including UX designers developers and external vendors/agencies.
- Provide leadership and mentoring to cross-functional teams involved in digital strategy implementation.
Duties/Responsibilities:
Website Strategy Planning & Execution
- Define and implement a comprehensive website strategy aligned with business objectives and goals.
- Lead the roadmap for website development including site architecture platform enhancements and long-term scalability.
- Collaborate with Marketing IT and Sales to identify and prioritize new features optimizations and integrations.
- Establish and enforce governance models for content branding accessibility and legal compliance.
- Develop and manage a robust testing framework including A/B and multivariate testing strategies to enhance performance.
- Implement personalization tactics based on user data and segmentation to deliver tailored relevant digital experiences.
Customer Experience (CX) & User Experience (UX)
- Direct UX/UI initiatives ensuring consistent design standards and engaging experiences.
- Apply analytics journey mapping and usability research to improve site structure and functionality.
- Recommend strategies to build and gather customer feedback guide continuous improvement.
SEO & Content Strategy
- Own the SEO strategy continuously improving search visibility site traffic and keyword rankings.
- Partner with content teams (internal and external) to align messaging structure and delivery with SEO best practices and user needs.
- Monitor and interpret performance analytics to inform ongoing content strategy and refinement.
Qualifications
Education and Experience:
- Bachelors degree in Marketing Communications Web Design Digital Media or a related field; Masters degree preferred.
- Minimum 8 years of experience in web strategy digital marketing or related disciplines.
- Demonstrated success managing websites and cross-functional digital projects.
- Proficiency in UX design principles SEO tools CMS platforms and A/B testing/personalization tools (e.g. Google Optimize Optimizely HubSpot Google Analytics).
- Strong understanding of current digital technologies trends and industry best practices.
- Excellent leadership communication project management and stakeholder management skills.
Required Skills/Abilities:
- Knowledge of ADA/WCAG accessibility standards and implementation.
- Understanding of privacy regulations including GDPR and CCPA.
- Certifications in SEO UX digital analytics or related digital platforms (e.g. GA4 UXPA HubSpot) preferred.
Physical & Mental Abilities Requirements:
Physical Abilities:
- Prolonged periods of sitting at a desk and working on a computer.
- Ability to use standard office equipment such as computers keyboards phones printers and video conferencing tools.
- Occasional travel may be required for meetings conferences or off-site collaboration.
Mental Abilities:
- High level of attention to detail organizational skills and the ability to prioritize tasks across concurrent projects.
- Strong analytical thinking and problem-solving abilities.
- Ability to interpret and apply complex data to strategic decisions.
- Capacity to work in a fast-paced environment manage ambiguity and drive cross-functional collaboration.
- Effective communication and decision-making under pressure and within time constraints.
Work Environment:
- This position typically operates in a professional office environment or remote work setting.
- Regular collaboration with internal stakeholders and external vendors through virtual and in-person meetings.
- May involve occasional extended hours during high-priority launches or deadlines.
Accommodations are available to enable individuals with disabilities to perform essential job functions as required by law.
Benefits
- 401k Company Match
- Commuter Benefits
- Credit Union Membership
- Company Holidays
- Dental Insurance
- Dependent Care Plan
- Disability Insurance
- Employee Assistance Program
- Life Insurance
- Medical Insurance
- Paid Time Off Plan
- Vision Insurance
Applicants must be authorized to work in the US. We do not offer sponsorship for work authorization or related employment visas for this position.
Spring EQ is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.
Required Experience:
Director
Employment Type
Full-Time
