User Acquisition Manager
User Acquisition Manager
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Job Description
Main Challenge
As a User Acquisition Manager at Gameloft for brands your main mission is to drive profitable and brand-consistent UA campaigns for mobile IP games through strategic planning cross-team collaboration and clear performance reporting.
WHAT YOU WILL BE WORKING ON
User Acquisition & Profitability: Drive UA for mobile IP games with a focus on high-quality users profitability and IP/brand consistency.
Campaign Management: Plan execute and optimize UA campaigns across multiple channels aligned with performance goals.
Client-Facing Reporting: Prepare and deliver clear compelling performance presentations (in English) ensuring data transparency and working closely with client teams when needed.
Budget Strategy & Investment: Define and implement UA investment strategies tailored to audience seasonality market dynamics and auction behavior.
Cross-Department Collaboration: Coordinate with Sales Production Creative ASO and other Marketing teams to maximize results and visibility.
Performance Review: Conduct post-mortem analyses to extract learnings and improve future campaigns
Qualifications :
WHO YOU ARE
- Exceptional presentation and communication skills in both cases: client facing and internal across different departments
- Analytical and problem-solving skills to analyze and optimize campaign performance almost independently.
- Team Player: Collaboration and teamwork skills to work effectively with cross-functional teams.
WHAT YOU NEED TO SUCCEED
3 to 4 years of experience in user acquisition and performance marketing.
Previous experience in the mobile game industry is a strong plus.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
