Director of Product Marketing Accountants & Partners

About Gusto

Gusto is a modern online small business platform on a mission to grow the small business economy. On top of full-service payroll Gusto offers health insurance 401(k)s expert HR and team management tools. Today Gusto offices in Denver San Francisco and New York serve more than 400000 businesses nationwide thats why were committed to building a collaborative and inclusive workplace both physically and virtually. Learn more about ourTotal Rewards philosophy.

About the role

Were looking for a strategic customer-obsessed Director of Product Marketing Accountants & Partners to lead the go-to-market strategy for one of Gustos most critical growth audiences: Accountants and the partners who advise small businesses.

Accountants are trusted advisors to small businessesand they often drive or influence the decision to adopt this highly cross-functional leadership role youll shape how Gusto engages wins and grows with Accountant partners helping them adopt Gusto for their own firms and recommend it to their clients.

Youll own the full go-to-market strategy for this audience including segment positioning partner lifecycle strategies sales enablement and B2B2C motions that activate downstream client growth. Youll work closely with Sales Product Marketing and Partner teams to bring strategies to life and drive measurable impact.

Were seeking someone who can flex between strategic thinking and executionsomeone who can see the big picture build compelling plans grounded in insight and data and execute with urgency and accountability.

This role reports to the Head of Product Marketing & Partner Marketing and will lead a small team of talented product marketers.

If this sounds like you and youre passionate about helping small businesses succeed wed love to meet you.

What Youll Do

• Own Go-to-Market Strategy for Accountants & Partners
  Define and execute the GTM strategy to attract convert and grow Gustos network of Accountant and partner firmsensuring we deliver differentiated value to this audience at every stage.

• Drive B2B2B Partner Growth
  Build strategies and programs that empower Accountant partners to bring their small business clients onto Gusto. Design messaging tools and campaigns that drive partner-led acquisition at scale.

• Craft Insight-Led Positioning & Messaging
  Develop clear compelling messaging for the Accountant audience that communicates Gustos value across all touchpointsfrom partner onboarding to co-marketing to product surfaces.

• Partner Deeply with Sales & Partner Teams
  Act as a strategic GTM partner to our Sales and Partner teams. Create high-impact enablement content and selling tools and collaborate on playbooks that drive conversion at each stage of the funnel.

• Build & Lead a High-Performing Team
  Manage and develop a team of product marketers focused on the Accountant & Partner segment. Drive clarity focus and cross-functional alignment while growing marketing craft.

• Translate Market Insights Into Strategy & Execution
  Use customer research market analysis sales feedback and performance data to inform GTM strategy. Move from insight to action quickly to keep programs aligned with business goals.

• Measure Learn and Optimize
  Establish clear success metrics for partner engagement and B2B2C client growth. Track performance identify barriers and iterate quickly to improve outcomes.

Heres what were looking for:

• 10 years in marketing product marketing or product management with 6 years focused on product marketing or go-to-market strategy
• Experience in B2B2C channel or partner-led growth environments
• Exposure to the Accountant audience or other advisor/partner ecosystems is highly preferred
• Deep experience building sales-aligned marketing strategies and enablement programs
• Strong strategic thinking with the ability to execute and iterate in fast-moving environments
• Track record of building and managing high-performing teams
• Outstanding communication and influence skills especially in cross-functional settings
• Strong analytical skills; able to interpret data to inform strategy and measure success

Our cash compensation amount for this role is targeted at $179000 - $209000/yr in Denver & most remote locations and $211000 - $246000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

Gusto has physical office spaces in Denver San Francisco and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles Gustos subsidiary whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.

When approved to work from a location other than a Gusto office a secure reliable and consistent internet connection is required. This includes non-office days for hybrid employees.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds not just because its the right thing to do but because it makes our company stronger. If you share our values and our enthusiasm for small businesses you will find a home at Gusto.

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race color religion national origin age sex (including pregnancy childbirth or related medical conditions) marital status ancestry physical or mental disability genetic information veteran status gender identity or expression sexual orientation or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories consistent with applicable federal state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey please fill out this form and a member of our team will get in touch with you.

Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.

Personal information collected and processed as part of your Gusto application will be subject toGustos Applicant Privacy Notice.