Director, Product Marketing
Director, Product Marketing
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Job Description
Who we are
Were a leading global security authority thats disrupting our own category. Our encryption is trusted by the major ecommerce brands the worlds largest companies the major cloud providers entire country financial systems entire internets of things and even down to the little things like surgically embedded pacemakers. We help companies put trust - an abstract idea - to work. Thats digital trust for the real world.
Job summary
As a Director Product Marketing for our cloud-based security services you will define and drive the marketing and go-to-market strategy for our award-winning product portfolio that protects the online presence of many of the worlds top brands. You will plan and lead product launches define and test segment-specific strategies and create compelling messaging that clearly articulates our value propositions and product use cases. Your focus will be on the full customer lifecycle driving awareness engagement service adoption and retention. You will partner closely with the sales and product teams on enablement competitive intelligence and using customer insights to inform product vision and feature prioritization. You will get to work on a strategic and growing business and impact the safety and security of the online world.
What you will do
- Manage and lead a team of Product Marketing Managers.
- Work at both a strategic and tactical level. Define and execute product launch and go-to-market plans.
- Know our market synthesize and socialize customer and competitor insights and industry trends. Uncover and validate new opportunities.
- Develop customer-facing and sales-facing messaging positioning and collateral.
- Craft campaign strategies and content that leverage organic channels to reach our customers and educate them on our cloud-based security services.
- Test and refine new marketing approaches and channels to reach and engage key audiences.
- Collaborate with the broader marketing team on campaign goals and schedule messaging content calls to action segmentation strategy adoption campaigns and marketing distribution channels.
- Define product KPIs that will measure the effectiveness of go-to-market initiatives and identify gaps. Partner with internal teams to gather and analyze relevant data.
- Work effectively across marketing product sales and engineering to achieve joint business goals.
What you will have
- 10 years of experience with 7 years of B2B product marketing experience including SaaS experience.
- Extensive experience with creating and executing go-to-market strategies that directly drive revenue growth.
- Ability to synthesize market trends including quantitative and qualitative data and influence leaders based on data analysis.
- Outstanding problem solver who can work through highly ambiguous challenges.
- Excellent presentation skills that can be adapted for audiences at all levels across the organization.
- Strong influencing negotiation and facilitation skills with the ability to foster and maintain collaborative relationships with internal teams customers and senior leadership.
- Experience with customer segmentation profiling and targeting.
Benefits
DigiCert offers a competitive benefits package for all of our full-time employees.
DigiCert is an Equal Opportunity employer and is committed to diversity in its workforce. In compliance with applicable federal and state laws DigiCert prohibits discrimination on the basis of race or ethnicity religion color national origin sex age sexual orientation gender identity/expression veterans status status as a qualified person with a disability or genetic information. Individuals from historically underrepresented groups such as minorities women qualified person with disabilities and protected veterans are strongly encouraged to apply.
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Required Experience:
Director
Employment Type
Full Time
