Social Media and Digital Content Creator

About Us

Para la Naturaleza is a leading nonprofit environmental conservation organization based in Puerto Rico. We are dedicated to preserving Puerto Ricos natural resources through impactful initiatives advocacy and community engagement. We are currently seeking a creative data-driven and strategic Social Media and Digital Content Creator to join our Communications team. This is a key role responsible for managing our digital presence and helping deepen engagement with multiple audiences and communities.

Position Summary

The Social Media & Digital Platforms Specialist will lead and execute integrated digital strategies across platforms to elevate brand presence drive engagement and support our mission. The ideal candidate has hands-on experience managing social media and digital tools strong content creation skills a collaborative mindset and a passion for storytelling that creates measurable impact. This role is responsible for day-to-day platform management content creation campaign optimization data analysis and user experience enhancement. It also includes close coordination with internal teams and external partners as well as fieldwork to capture stories directly from the communities we serve.

Key Responsibilities

• Design and implement social media strategies tailored to each platform and aligned with our mission and goals.
• Plan create and curate original content (posts videos graphics info graphics success stories calls to action).
• Visit project sites and field locations to document and produce mission-aligned content.
• Manage daily social media operations.
• Create monitor and optimize social media campaigns according to assigned budget.
• Use tools like Google Analytics Meta Business Suite and Hootsuite to track performance and generate reports.
• Present weekly monthly and quarterly performance reports with actionable insights.
• Plan and execute email marketing campaigns.
• Administer digital tools such as email marketing and social media platforms.
• Identify areas for platform improvement using user experience data and functional analytics.
• Coordinate with IT to ensure updates and digital security best practices.
• Monitor compliance with data privacy and cybersecurity standards.
• Collaborate with IT to ensure seamless digital platform functionality focusing on UX content and strategy.

Qualifications

• Bachelors degree in Communications Marketing Digital Marketing Technology Digital Project Management or a related field from an accredited institution.
• Minimum of 2 years of experience in social media management digital marketing and content creation.
• Experience managing advertising campaigns on platforms such as Meta Ads Google Ads and YouTube.
• Experience in designing executing and optimizing digital campaigns.
• Proficiency with Microsoft Office Suite (Word Excel PowerPoint) Outlook internet research tools and preferably Mac OS.
• Advanced proficiency in platforms such as Facebook Instagram Twitter LinkedIn and management and analytics tools (Hootsuite Meta Business Suite Google Analytics among others).
• Proficient in Canva Adobe Photoshop Illustrator Premiere or similar tools.
• Skilled in visual and written content creation aligned with audience and brand identity.
• Solid knowledge of SEO principles applied to digital content.
• Strong data interpretation skills and ability to adjust strategies based on performance metrics.
• Familiarity with CRM tools and email marketing strategies.
• Ability to manage multiple projects and collaborate across departments.
• Strong storytelling skills especially related to environmental and community-based causes.
• Fully bilingual: Fluent in English and Spanish (spoken and written).
• Excellent interpersonal communication negotiation and conflict-resolution skills.
• Flexible schedule including availability to work evenings weekends holidays and to travel within and outside Puerto Rico as needed.
• Valid Puerto Rico drivers license

Important

Only complete online applications submitted through the following link will be considered:

assistance contact us at:

We are an Equal Opportunity Employer