Senior Communications Specialist, Digital Content

Job Summary

Datavants Corporate Communications team is seeking a detail-oriented publishing specialist to lead the creation and optimization of dynamic content across communications platforms. This role offers a unique opportunity to shape how Datavant communicates its work making health data accessible secure and actionable to a broad audience including customers partners employees and the investor community. Youll use your expertise in content strategy SEO analytics and user experience to strengthen digital engagement and support campaigns for storytelling recruitment research dissemination and thought leadership content across Datavants mission-driven initiatives.

This role will project manage communications from conception through publication coordinating assets stakeholders and publishing requirements across channels. Youll ensure high production value and consistent quality while managing multiple story workflows in a fast-paced news environment.

Key Responsibilities

• Develop create and manage engaging digital content that aligns with Datavants brand and speaks to the interests of multiple stakeholders
• Collaborate with communications and product marketing team members to execute a content strategy that drives internal and external engagement
• Lead the migration of acquired company websites and social media channels ensuring continuity usability and brand consistency
• Partner with our external website administrator/SEO partner to implement best practices to improve site structure content visibility and search engine rankings
• Partner with our external website administrator to maintain a web metrics dashboard using Google Analytics (web and mobile) and our internal communications leader to measure and report performance for our Intranet
• Analyze web and mobile engagement data to continuously optimize content and user experience
• Manage an editorial calendar and contribute to storytelling through blog posts research summaries and feature stories
• In partnership with our Website administrator support testing and development of new digital capabilities (responsive design personalization app-based experiences) to drive user engagement via the web and LinkedIn

• Lead end-to-end story project management from pitch to publication coordinating cross-channel asset development (copy visuals video) managing timelines and dependencies collaborating with internal and external partners and supporting breaking news and time-sensitive communications.
• Publish and optimize content across multiple channelsincluding a news website Intranet/email and LinkedIntailoring editorial and visual elements to each platform enhancing search visibility for key communications and ensuring quality and consistency across all outputs.
• Manage stakeholders throughout the story development process by partnering with story owners on requirements and timelines coordinating with external designers for visual assets supporting Corporate Communications and Product Marketing teams and maintaining the publishing calendar and status tracking.
• Track and analyze story performance by pulling key metrics partnering with the external website administrator to monitor banner and search data identifying content optimization opportunities and reporting on individual and overall story impact.

Basic Qualifications

• Bachelors degree in marketing communications journalism or a related discipline
• 3 years of professional non-internship marketing or communications experience
• Experience in content marketing/communications
• Experience with data analytics and reporting
• Ability to manage multiple priorities in fast-paced environment
• Collaborative mindset and excellent communication skills
• Self-motivated detail-oriented and results-driven
• Exceptional writing and storytelling skills with a clear engaging style
• Familiarity with content management systems
• Ability to travel up to 15%
• Located in Eastern Time Zone or can work standard EST (8a-5p) business hours.

Preferred Qualifications

• Experience working with a Content Management System (e.g. Wordpress Webflow Hubspot etc.)
• Experience using Figma (or similar collaborative design platforms)
• Experience using integrated campaigns to solve brand/business challenges
• Experience in newsroom or corporate communications
• Knowledge of digital publishing best practices
• Background in editorial operations
• 5 years of experience in digital content creation web strategy or digital marketing
• Demonstrated experience with Google Analytics and SEO best practices
• Strong editorial and organizational skills; ability to manage multiple projects and deadlines
• Understanding of UX/UI principles and how they relate to content strategy

Candidates must be authorized to work in the United States without sponsorship.