Senior Performance Marketing Manager
Senior Performance Marketing Manager
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$ 90000 - 120000
1 Vacancy
Job Description
WHO ARE WE
BASE SALARY: $90000 - $120000 per year
MUST HAVE:
- Relentless ownership mentality with a high sense of urgency
- Prior experience juggling high advertiser volume across multiple funnels with accountability to both internal and external performance outcomes
- Proven experience optimizing landing pages and campaign funnels for both advertiser KPIs and internal revenue goals
- Advanced analytical skills with the ability to translate large datasets into actionable recommendations
- Strong cross-functional communication skills to align with Yield Copy and Media Buying teams
- Proficiency in tracking/reporting platforms (e.g. Google Analytics Looker) and Excel (pivot tables VLOOKUPs)
- Creative problem-solving mindset with a strong understanding of marketing psychology and user behavior
EXPERIENCE: 46 years in optimization CRO or performance marketing with vertical-strategic and hands-on landing page testing and funnel performance ownership
YOUR ROLE
Drive growth and profitability in the Make Money/Manage Money vertical through data-driven funnel and landing page optimizations. Own testing strategy and execution in close partnership with marketing creative and performance teams to scale advertiser outcomes.
Outcomes (Performance Expectations):
- Revenue Optimization: Increase landing page conversion rates and margin by 10% within the first 90 days by executing test-driven optimizations
Testing Cadence: Launch at least 3 high-impact A/B tests per month across device types and user journeys (e.g. copy UI/UX advertiser order) - Insight Generation: Translates data into clear actionable hypotheses on user behavior and creates recommendations to improve performance
Advertiser Alignment: Partner with Yield and Account Management to identify and implement advertiser tests that improve deep-funnel KPIs (e.g. lead quality LTV) - Cross-Team Collaboration: Lead bi-weekly syncs with Copywriting and User Acquisition teams to align testing priorities and surface learnings
- Innovation Projects: Drive quarterly initiatives focused on strategic experimentation (e.g. new vertical pages alternative funnel paths or new targeting angles)
- Vertical Leadership: Take full ownership of assigned offer/advertiser strategy and testing roadmap in Make/Manage Money verticals ideally within 6 months with little to no oversight
- Net-New Growth Impact: Consistently deliver measurable CVR or LTV gains for net-new advertisers
Competencies:
- Resilient Problem Solver: Maintains focus and poise in high-stakes testing environments; thrives under fast-paced shifting priorities
- Industry-Savvy: Understands direct response mechanics and high-volume testing environments; able to connect granular optimization decisions to broader business strategy
- Growth-Oriented Operator: Constantly pursuing ways to scale impact through efficiency creativity and urgencynot perfectionism
- Curious & Data-Informed: Asks why seeks patterns and drives decisions from insightsnot just surface metrics
- Organized & Accountable: Manages multiple projects with precision and always meets deadlines
- Collaborative by Default: Thrives in a team environment and brings stakeholders into the problem-solving process early
- Creative Strategist: Able to leverage shifts in copy layout or user flow to change behavior meaningfullyblending design thinking with performance goals
- Bias for Action: Doesnt wait for perfect conditions to test; uses scrappy hypotheses to learn quickly
TOTAL COMPENSATION
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potatos Levels Framework. Your compensation package includes a base salary profit-sharing bonus and competitive benefits. Launch Potato is a performance-driven company which means once you are hired future increases will be based on company and personal performance not annual cost of living adjustments.
Want to make your impact in a profitable high-growth company Apply now!
Since day one weve been committed to having a diverse inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity equity and inclusion.
We do not discriminate based on race religion color national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics.
Required Experience:
Manager
Employment Type
Full-Time
