Marketing Manager, Growth & Lifecycle

Homebound is on a mission to make it possible for anyone anywhere to build a home using technology. Created by an experienced team of construction real estate design and technology experts Homebound is transforming the residential construction industry by improving the costly and inefficient process of building a home.

Weve created an entirely new way to build homes with technology powering every stage from start to finish to provide a seamless experience for our customers. Homeowners across the country can choose where they want to live select a home plan thats perfect for them then personalize and buy it all online. Homebound has raised $150M in capital from leading venture capitalists like Google Khosla Thrive Ventures and were scaling quickly in places like Texas Colorado and Florida. Come build your future with us.

Homebound is proud to be named one of Inc.s Best Workplaces of 2023.

Role Overview

Were looking for a Marketing Manager who thrives in both strategic thinking and hands-on execution. This is a high-impact cross-functional role for someone excited to build marketing programs from the ground upacross paid media lifecycle email social media and geo-specific campaigns.

Youll work across the full funnel to drive qualified leads educate long-consideration buyers and support regional teams with tailored go-to-market strategies. This is a great opportunity for someone whos unafraid to wear multiple hats and energized by a fast-paced startup environment.

What Youll Do

• Own and execute multi-channel marketing strategies across email paid media social and market-specific campaigns

• Create and manage nurture tracks and newsletters to build trust with long-lead buyers over time

• Lead paid media campaigns across Google Ads Meta and Connected TV for real estate-specific lead generation

• Oversee social media strategy and content execution driving engagement and brand awareness

• Develop custom campaign strategies for distinct regional markets (e.g. suburban lots in Texas rebuild efforts in California)

• Use Google Analytics and Salesforce/Pardot to measure performance and optimize campaigns based on data

• Collaborate cross-functionally with Sales Design and Product Marketing to align on business goals

• May have direct reports in the future or serve as a mentor to more junior team members

What Were Looking For

• 4 years of experience in growth and lifecycle marketing ideally with real estate homebuilding or other high-consideration products

• A strategic thinker with a builders mindsetable to go from zero to one not just execute on existing playbooks

• Comfortable working across email paid media social and analytics switching between strategy and execution as needed

• Proficient in tools like Salesforce/Pardot Google Ads Meta Ads and Google Analytics

• Strong communicator project manager and cross-functional collaborator

• Experience with direct mail or other offline channels is a plus

We will accept applications for this role until July 18 2025.

We are focused on building a diverse and inclusive workforce. If youre excited about this role but do not meet 100% of the qualifications listed above we encourage you to apply please submit an application with your resume on the Careers page.

Our salary ranges are determined by role level and location. Please note that the salary range displayed on each job posting may vary by state. Within the range individual pay is determined by work location and additional factors including job-related skills experience and relevant education or training. Your recruiter will share more about the specific salary range for your preferred location during the hiring process. Please note that each job posting includes a general description of any other compensation offered for the position in addition to the salary range displayed on the job posting. You can find information about our benefits here.

Homebound is an Equal Opportunity Employer and considers applicants for employment without regard to race color religion sex orientation national origin age disability genetics or any other basis forbidden under federal state or local law. Homebound considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.