Integrated Marketing Campaign Manager
Integrated Marketing Campaign Manager
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Job Description
Job Description Summary
If youre passionate about crafting innovative high-impact marketing campaigns and you thrive on driving change we want to hear from you! Join our dynamic and fast-growing team where your expertise in integrated marketing communications will help us evolve and modernize marketing at the Medical University of South Carolina.We are looking for a nimble agile product marketer to build integrated campaigns for multiple healthcare service lines and colleges across the enterprise. This is a hands-on individual contributor role that will report to a Director Integrated Marketing leader. It will have a strong focus on speed to market journey development messaging strengthening the brand and measuring quantifiable results to optimize performance.
Entity
Medical University Hospital Authority (MUHA)Worker Type
EmployeeWorker Sub-Type
RegularCost Center
CC002311 SYS - Marketing CampaignsPay Rate Type
SalaryPay Grade
Health-31Scheduled Weekly Hours
40Work Shift
Job Description
The campaign manager will serve as a relationship manager to key internal customers meeting regularly with stakeholders to align on strategic outcomes which inform marketing plan development. He or she will facilitate horizontal collaboration of colleagues across the Office of Communications and Marketing (OCM) including communications brand and web to develop the integrated marketing plans. This is an on-site position in downtown Charleston.
Preferred Minimum Qualifications
Education: Bachelors degree in marketing communications business or related field. (Masters preferred)
Experience / Knowledge / Skills:
Minimum 5 years of experience building integrated marketing campaigns with bottom-line accountability for measurable business results.
Product or service line marketing development of integrated marketing communication plans.
Use of multi-channel paid campaigns digital and sales strategies to generate demand and produce qualified leads.
Accomplished in strategic and tactical plan development implementation measurement and tracking.
Qualitative and quantitative market research experience.
Experience working closely with external agencies to deliver campaigns.
Track record of data-driven optimization analyzing performance metrics refining strategies based on insights and continuously improving campaign effectiveness and impact.
Excellent problem-solving interpersonal and communication skills.
Principal Accountabilities
30% - Leads development of integrated marketing campaign strategies across the enterprise clinical academic and research for MUSC. Executes comprehensive marketing communication plans in a timely manner across channels including paid earned owned social and out-of-home.
20% - Reports outcomes in a clear concise and actionable fashion leveraging dashboards and insight summaries.
20% - Collaborates with cross functional team members to achieve marketing campaign objectives. Serves as a liaison or client manager between internal stakeholders and OCM team.
10% - Utilizes market research business intelligence CRM data analytics and other available data to ensure focused and measurable programs are developed in a consistent manner and measured for demonstrable ROI.
10% - Adheres to all MUSC policies procedures and standards. Provides guidance and makes recommendations for marketing communication campaign improvements.
10% - Other duties as assigned based on need.
Additional Job Description
Education: Bachelors Degree or Equivalent Work Experience: 7 years progressive work experience and 2 years management experienceIf you like working with energetic enthusiastic individuals you will enjoy your career with us!
The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race color religion or belief age sex national origin gender identity sexual orientation disability protected veteran status family or parental status or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications merit and business need.
Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program please click here: Experience:
Manager
Employment Type
Full-Time
Key Skills
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