Principal GTM Lead, Strategic Launches, Portfolio Product Marketing

We are seeking an experienced Principal Product Marketer to lead bespoke GTM and marketing strategy and execution for our most important and often confidential product launches. In this highly cross-functional role you will be responsible for developing and executing end-to-end GTM strategies for strategic complex cross-product launches. The ideal candidate moves seamlessly between big picture thinking and leading tactical execution and the person is able to navigate heavy ambiguity and chart a path forward independently. This role will also partner closely with Product Marketing and Sales teams often on highly confidential launches to craft positioning messaging and marketing approaches tailored to our core customer segments. For this highly visible role we are seeking someone who can both earn trust and have backbone and who can author a simple compelling document detailing their plans. Your mission will be to win the hearts and minds of our customers by bringing the transformative value of our new solutions to life through engaging multi-channel activations. And your work wont stop there - youll also monitor launch progress gather invaluable customer feedback and loop that back to our Product and Sales teams to optimize our GTM strategy for long-term sustainable growth.

If youre ready to roll up your sleeves collaborate with the best and brightest and play a pivotal role in shaping the future of advertising we want to hear from you. Join us in building something extraordinary.


Key job responsibilities
* Define the GTM strategy for our highest visibility global product and portfolio launches
* Provide flawless program management managing up down and across serving as the glue that keeps our organizations most important launches on track
* Work cross-functionally with Product and Sales to develop the positioning messaging and marketing strategies to land the product vision with customers
* Lead the end-to-end GTM strategy and execution collaborating with stakeholders to deliver exceptional customer experiences that showcase the value and use cases of top tier launches
* Create compelling multi-channel content that helps customers understand the transformative use cases and value propositions of our solutions
* Design and launch marketing campaigns that drive widespread adoption and growth for our most important launches
* Collaborate with Product Marketing and Sales teams to optimize the GTM strategy for long-term success including making recommendations to refine product roadmaps based on customer insights

- 9 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience communicating results to senior leadership
- Experience building executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams

- Experience with creating GTM initiatives at scale
- Experience working cross-functionally across marketing product management analytics UX and research

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153000/year in our lowest geographic market up to $252900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.