Director, Lifecycle Marketing & CRM
Director, Lifecycle Marketing & CRM
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$ 130000 - 150000
1 Vacancy
Job Description
Salary: $130000 to $150000
City Experiences is seeking a Director Lifecycle Marketing & CRM for our Marketing operations
About You:
This person will be adaptable dynamic and embody City Experiences RESPECT Service System.
About the Opportunity:
As a successful Director Lifecycle Marketing & CRM you will own the strategy execution and performance of our customer marketing programs. Youll lead initiatives that drive user activation engagement retention and win-backacross email SMS push in-app messaging and other channels. This is a strategic and hands-on role ideal for a leader who loves to be creative and thrives on data automation segmentation and personalization.
In this role youll be at the forefront of shaping how customers experience our brand over time. This role is critical in designing and delivering customer journeys that build trust add value and keep customers coming back. Contributing to the creation of an unforgettable guest experience will be favorably viewed by supervisors and peers. Performance will be measured by engagement revenue achievement departmental tests management evaluation and feedback from peers on the citys team.
Essential Duties & Responsibilities:
- Develop and lead the lifecycle marketing strategy across the customer journeyfrom onboarding to loyalty and reactivation.
- Own CRM strategy platform management customer segmentation and campaign performance.
- Manage and grow multi-channel programs (email SMS push in-app direct mail) to increase CLTV and reduce churn.
- Collaborate with cross-functional teams including Marketing Creative Product Development Sales Operations and Customer Service to ensure a seamless and consistent customer experience.
- Build robust testing and experimentation frameworks to continuously optimize campaign effectiveness.
- Lead and mentor a high-performing lifecycle/CRM marketing team.
- Oversee the customer journey identifying opportunities to enhance touchpoints drive engagement and improve conversion
- Audit and rationalize our existing tools engagements and complete opportunity analysis.
- Build upon outbound marketing best practicescreate and uphold executional standards across channels while continuously learning testing and optimizing to improve performance and customer experience.
- Plan develop and execute lifecycle campaigns aligned to a seasonal marketing calendar while continuously optimizing strategy and messaging in response to performance insights and emerging opportunities.
- Analyze customer behavior engagement patterns and purchase history to derive actionable insights and make data-driven recommendations for improving customer retention and loyalty
- Monitor and report on performance/KPIs consumer behavior LTV cohorts and online trends; provide benchmarks and competitive analysis
- Stay ahead of industry trends and emerging CRM technologies proactively identifying opportunities for innovation and growth
- Manage relationships with external vendors and agencies to leverage their expertise and ensure successful execution of initiatives
Requirements & Qualifications:
- Minimum 7-years experience in digital marketing; specifically Digital Marketing CRM/Retention
- Minimum 5 years leading a team
- BA/BS in Marketing Business Admin Computer Science or equivalent
- Deep understanding of the travel/hospitality is a plus!
- Proven track record driving and executing successful digital campaigns
- Experience managing budgets and forecasts
- Ability to analyze data and draw conclusions/insights from it
- Experience with Salesforce Marketing Cloud preferred.
- Based in Orlando FL
About Us:
City Experiences passion is to provide amazing experiences on land and water. Our 40-year success through organic growth and acquisitions has resulted in a portfolio of over 25 brands that welcome upwards of 30 million guests/riders annually. If youre an enthusiastic team player who thrives in an environment where communication creativity and cooperation are encouraged this may just be the opportunity for you.
The RESPECT Service Systemembodies City Experiences mission vision values and operating principles. By creating a company culture that puts RESPECT at its core we believe it will drive us to achieve our goal of becoming a Global Experiences and Transportation Leader.
The Companyis proud to be an Equal Employment Opportunity and Affirmative Action employer. We prohibit discrimination and harassment against any applicants or employees based upon their race color religion national origin sex age sexual orientation gender identity or expression mental or physical disability status as a protected veteran or other characteristics prohibited by applicable law.
The Company participates in the E-Verify program in certain locations.
Required Experience:
Director
Employment Type
Full-Time
