Marketing Manager - Customer Strategy
Marketing Manager - Customer Strategy
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$ 91400 - 169800
1 Vacancy
Job Description
At Roche you can show up as yourself embraced for the unique qualities you bring. Our culture encourages personal expression open dialogue and genuine connections where you are valued accepted and respected for who you are allowing you to thrive both personally and professionally. This is how we aim to prevent stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche where every voice matters.
The Position
Marketing Manager Customer Strategy
The Opportunity:
Near Patient Care (NPC) Customer Marketing is seeking an innovative Marketing Manager to join our growing team. We are seeking an experienced professional with a passion for strategy development and execution to drive customer demand and growth.
In this role you will be responsible for understanding the customer the market and the overarching NPC target audience at a deep level. You will utilize data and insights to develop lead and execute strategies across the NPC sales and marketing commercial organization.
This individual will provide leadership and partner with sales product marketing customer and market insights global M&CI teams communications and additional internal stakeholders in order to create and execute initiatives and programs that accelerate NPC growth across the portfolio and market in 2025 and beyond.
Job Facts:
Define and create the customer strategy plan in alignment with our NPC strategy and customer marketing strategic focus areas:
Responsible for demonstrating a deep understanding of our customer their beliefs and behaviors our competitors testing settings and the market including emerging trends payer landscape and patient mix.
Responsible for developing and maintaining target customer audience data sets (ie: top 300 IHN list top 100 urgent care list) in partnership with NPC sales leadership team in order to elevate target audience reach.
Lead the development and utilization of segmentation model(s) and approach(es) to enhance and elevate target audience reach and impact within specific portfolio areas.
Establish a program to develop and leverage NPC customer advocates to bring customer stories to life through testimonials and references in order to influence opportunities drive competitive differentiation and accelerate wins while amplifying our NPC brand across various channels.
Utilize customer data and insights to develop and execute strategies within identified areas in order to drive incremental demand and growth. Enable commercial success and impact through activation measurement and optimization of marketing strategy and tactics.
Drive sales and marketing collaboration and serve as a primary engagement point for both sales and customers.
Manage resources and budget to target for all assigned programs with proactive communication on issues and opportunities.
Advises and manages stakeholders by reporting on special projects business challenges and opportunities to senior management.
Instilling leadership through others by acting as a role model to drive impactful business solutions and positive change encouraging motivating and empowering others and helping others to success.
Who You Are:
Bachelors degree in Marketing Business Communications or related field
5 years of marketing business sales or equivalent experience
Strong collaboration and leadership skills
Excellent written and oral communication skills
Strong analytical strategic thinking and critical thinking skills
Ability to manage multiple projects
Ability to travel moderately as dictated by business need
Location:
This position is based onsite in our Indianapolis campus.
No relocation benefits are provided for this role.
The expected salary range for this position based on the primary location of Indiana is $91400 - $169800. Actual pay will be determined based on experience qualifications geographic location and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
Who we are
A healthier future drives us to innovate. Together more than 100000 employees across the globe are dedicated to advance science ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities foster creativity and keep our ambitions high so we can deliver life-changing healthcare solutions that make a global impact.
Lets build a healthier future together.
Roche is an equal opportunity employer. It is our policy and practice to employ promote and otherwise treat any and all employees and applicants on the basis of merit qualifications and competence. The companys policy prohibits unlawful discrimination including but not limited to discrimination on the basis of Protected Veteran status individuals with disabilities status and consistent with all federal state or local laws.
If you have a disability and need an accommodation in relation to the online application process please contact us by completing this form Accommodations for Applicants.
Required Experience:
Manager
Employment Type
Full-Time
