Director of Digital Demand
Director of Digital Demand
Posted on :
15-06-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
15-06-2025
Job Description
Filevine is forging the future of legal work with cloud-based workflow tools. We have a reputation for intuitive streamlined technology that helps professionals manage their organization and serve their clients better. Were also known for our team of extraordinary and passionate professionals who love working together to help organizations thrive. Our success has catapulted Filevine to the forefront of our fieldwe are ranked as one of the most innovative and fastest-growing technology companies in the country by both Deloitte and Inc.
Our Mission
Filevine is building the seamless intersection between legal and business by creating a world- class platform to help professionals scale.
About the RoleThe Director of Digital Demand is responsible for building and executing the full-funnel digital growth strategy across acquisition retention and expansion for Filevines sales-led and product-led growth functions. Youll lead the team that generates pipeline for multiple product lines turns customers into advocates and drives measurable business outcomes at every stage of the buyer journey.
This is a player-coach role: Youll roll up your sleeves to optimize key channels and campaigns while also coaching and scaling a team of high-performing marketers.
What Youll Own
- Lead the strategy execution and optimization of all digital demand channels: paid media SEO email affiliate and web.
- Manage and mentor a team including Performance Marketing Managers and Customer Marketing Managers to hit monthly lead quantity quality and pipeline goals..
- Architect the digital campaign roadmap to support pipeline and revenue goals across multiple product lines and buyer personas.
- Build integrated programs across acquisition and customer lifecycleincluding upsell retention and product-led growth motions.
- Partner with Sales and RevOps on lead scoring routing funnel analytics and pipeline forecasting.
- Own web experience performance: landing pages A/B testing conversion optimization.
- Collaborate with content product marketing and brand teams to ensure messaging and targeting consistency.
- Analyze and report on MQL SQL SAL Pipeline ROAS funnel velocity and other critical KPIs.
- Drive experimentation with bold ideas that push paid organic and PLG growth a culture of rigorous A/B testing to increase conversion rates while decreasing CAC
Who You Are
- 610 years in digital or growth marketing for a high-growth B2B SaaS company; experience in legal tech or vertical SaaS is a plus.
- Proven success owning pipeline targets and scaling multi-channel programs.
- Fluent in tools like Google Ads LinkedIn Ads Domo Meta Ads HubSpot/Marketo Salesforce and GA4.
- Data-obsessed testing-driven and deeply comfortable with attribution models.
- People-first leader who develops talent and builds team culture.
- Able to think strategically while executing with urgency and precision.
Why Join Filevine
- Youll lead a critical revenue engine at one of the fastest-growing legaltech companies.
- Work on high-visibility campaigns that support industry-defining innovations like FilevineAI and Depo CoPilot.
- Join a bold mission-driven team building the future of legal work.
- Competitive salary performance-based bonus equity and remote-first flexibility.
- Ready to build the legal industrys most effective growth engine Apply now and lets grow Filevinefast smart and together.
120000k-150000k The base salary range represents the low and high end of the salary range for this position. The total compensation package for this position will be determined by each individuals location qualifications education work experience skills and performance. We believe in the importance of pay equity - the range listed is just one component of Filevines total compensation package for employees. This position is also eligible for a paid time off policy as well as a comprehensive benefits package.
Filevine is an Equal Opportunity Employer. Qualifications for employment promotion and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race creed religion color age national origin sex disability veteran status or other legally protected class. Filevine is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodation due to disability or if you have concerns related to Filevines equal employment opportunities you may contact us at
Cool Company Benefits:
- A dynamic rapidly growing company focused on helping organizations thrive
- Medical Dental & Vision Insurance (for full-time employees)
- Competitive & Fair Pay
- Maternity & paternity leave (for full-time employees)
- Short & long-term disability
- Opportunity to learn from a dedicated leadership team
- Centrally located open office building in Sugar House
- Top-of-the-line company swag
Privacy Policy Notice
Filevine will handle your personal information according to whats outlined in our.
Required Experience:
Director
Employment Type
Full-Time
Key Skills
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