Marketing Automation Specialist HubSpot Expert
Marketing Automation Specialist HubSpot Expert
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Job Description
Job Title: Marketing Automation Specialist (HubSpot Expert)
Location: Mohali Punjab (Onsite Preferred) / Remote Flexibility Available
Experience: 3 5 Years
Department: Marketing
Reports To: Head of Marketing / Marketing Director
Role Overview
We are seeking a HubSpot Marketing Automation Specialist who is not just familiar with automation but passionate about building scalable insight-driven marketing processes. You will lead our HubSpot strategy to enhance lead nurturing lifecycle automation segmentation campaign tracking and reporting.
This is a hands-on role for someone who can manage the full automation lifecycle-from anonymous visitor to customer win-back-while supporting lead generation SDR follow-ups customer onboarding and event workflows.
Key Responsibilities
- HubSpot Ownership & Administration
- Own the end-to-end administration of HubSpot Marketing Hub
- Build and manage workflows nurture streams and lifecycle programs
- Design and maintain smart lists segments and contact lifecycle transitions
- Conduct platform audits to ensure best practices and data integrity
- Optimize forms CTAs and landing pages using HubSpots drag-and-drop tools
- Maintain CRM property logic and automation consistency across marketing and sales
Automation Strategy &
- Create lead scoring models based on engagement ERP interest and lifecycle stage
- Launch and optimize campaign workflows for TOFU MOFU and BOFU campaigns
- Develop trigger-based campaigns for demo bookings no-show follow-ups MyAccount sign-ups and passive MQL re-engagement
- Manage appointment booking flows and integrated calendar scheduling tools
- Run retargeting reactivation win-back and partner nurturing sequences
Campaign Management & Event Support
- Coordinate event and webinar campaigns including registration workflows and attendee follow-ups
- Align campaigns with ERP (Oracle SAP Workday) segmentation and pain point-specific messaging
- Execute pre- and post-event sequences re-engagement flows and feedback tracking
Reporting Attribution & Optimization
- Build campaign dashboards to track MQL creation SQL conversion lead source ROI and content performance
- Implement UTM tracking structure and campaign naming conventions
- Deliver weekly and monthly performance reports to the marketing and leadership teams
Integration & Compliance
- Integrate HubSpot with tools like Leadfeeder Google/LinkedIn Ads Zoom and Zapier
- Set up data retention rules based on lifecycle stage and inactivity windows (e.g. delete irrelevant leads after 30 90 days)
- Ensure GDPR CAN-SPAM and contact consent flagging compliance
What You Bring
- 3 5 years of hands-on experience in HubSpot Marketing Hub (HubSpot CRM knowledge is a bonus)
- Experience in managing multi-step workflows scoring models and contact segmentation
- Strong analytical skills and comfort with data-backed decision-making
- Experience in B2B SaaS (preferably HRTech or ERP-integrated platforms)
- HubSpot certifications (Automation Reporting Marketing Software) preferred
HubSpot,Oracle,SAP,Performance Reporting,Leadfeeder,,Meta Ads,Zoom,Zapier,CRM Software,B2B,SaaS,B2B Marketing Strategy,Automation,Reporting & Analysis,Email Marketing Software,HR Tech
Employment Type
Full Time
