Channel Marketing Specialist - B2B
Channel Marketing Specialist - B2B
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Salary Not Disclosed
1 Vacancy
Job Description
As the Channel Marketing Specialist you will be responsible for driving wholesale business growth through strategic go-to-market initiatives. In this role you will lead and manage programs that drive loyalty to the Outdoors brand and wholesale channel partners. You will also collaborate with specific districts on the development of marketing materials for various channel customers that deliver tailored solutions to support the growth and expansion of the companys brands products and services.
As the Channel Marketing Specialist you will provide strategic insight develop project plans and drive the execution of projects that support the growth of Outdoors dealers builders and contractors including program development and management omnichannel marketing efforts along with developing the channel marketing strategy for new product launches.
This role will prepare experienced specialists for future growth in the marketing function as you incorporate strategic planning beyond day-to-day and project execution.
Position location This position is eligible for a hybrid schedule based out of Deerfield IL. Onsite days will be Tuesday Wednesday Thursday.
Responsibilities:
- Lead dealer builder and contractor programs including program strategy requirements and enhancements promotions and other marketing initiatives to drive growth.
- Develop and execute promotions that grow Outdoors product sales and drive brand loyalty.
- Support the development and review of custom marketing literature and merchandising aids for assigned districts and channel partners.
- Develop and execute comprehensive strategies for new product launches ensuring alignment with company goals and market demands.
- Lead cross-functional teams to drive the successful implementation of strategic initiatives.
- Identify market opportunities and create innovative strategies to capitalize on them.
- Set and monitor performance metrics to ensure strategic goals are met.
- Communicate and manage relationships with key stakeholders including senior leadership clients and partners.
- Manage multiple projects simultaneously ensuring timely delivery and adherence to budget.
- Responsible for managing project budgets and marketing spend for assigned projects.
- Prepare and present project updates to internal and external project stakeholders.
- Manage outside agencies and vendors as needed.
- Collaborate with assigned districts and key customers on field requests for marketing support.
- Support other marketing and sales initiatives as needed.
Qualifications :
BASIC QUALIFICATIONS:
- Bachelors degree in marketing or communications.
- 3 years of experience in marketing advertising strategic planning program management or a related role.
- Proven track record in leading and building strategy for new product launches and other initiatives.
- Strong analytical problem-solving and decision making skills.
- Proficient in Microsoft Office Suite.
- Proven experience utilizing project management skills managing both traditional and digital-based marketing tools.
- Ability to work with complex products and attention to detail.
- Strategic Leadership: Proven track record in developing and executing strategic plans for new product launches and program management.
- Innovative Thinking: Ability to identify market opportunities and create innovative strategies to capitalize on them.
- Cross-Functional Collaboration: Experience in leading cross-functional teams to ensure alignment and successful implementation of strategic initiatives.
- Performance Metrics: Skilled in setting and monitoring performance metrics to ensure strategic goals are met.
- Stakeholder Management: Strong ability to communicate and manage relationships with key stakeholders including senior leadership clients and partners.
- Project Management: Expertise in managing multiple projects simultaneously ensuring timely delivery and adherence to budget
PREFERRED QUALIFICATIONS:
- Background in B2C and/or B2B (channel) marketing.
- Experience with Project Management Marketing Production and strategic planning leading strategic initiatives.
- Creative and strategic mindset that works well in fast-paced cross-functional team environments.
Additional Information :
Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is $56000 USD - $84000 USD. Please note that actual salaries may vary within the range or be above or below the range based on factors including but not limited to education training experience professional achievement business need and location. In addition to base salary employees will participate in either an annual bonus plan based on company and individual performance or a role-based sales incentive plan.
At Fortune Brands Innovations we support the overall health and wellness of our associates by offering comprehensive competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates unique needs. This includes robust health plans a market-leading 401(k) program with a company contribution product discounts flexible time off benefits (including half-day summer Fridays per policy) inclusive fertility / adoption benefits and more. We offer numerous ERGs (Employee Resource Groups) to support inclusivity and our associates feeling of belonging at work.
Fortune Brands Innovation (FBIN) is built on industry-leading brands and innovation within our operating segments: water outdoors and security. We have an impressive track record of strong financial results market outperformance and growth which translates into career and professional growth opportunities for associates. Please visit our website at to learn more.
Equal Employment Opportunity
FBIN is an equal opportunity employer. FBIN evaluates qualified applicants without regard to race color religion sex gender identity or expression national origin ancestry age disability/handicap status marital status protected veteran status sexual orientation genetic history or information or any other legally protected characteristic.
Reasonable Accommodations
FBIN is committed to working with and providing reasonable accommodations to individuals with disabilities. If because of a medical condition or disability you need a reasonable accommodation for any part of the application or interview process please contact us at and let us know the nature of your request along with your contact information.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
