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The Loyalty Retention Specialist is responsible for building dealership and brand loyalty and/or retention by ensuring our previous customers return to lease or purchase new vehicles. This role requires highly engaged management of the dealership loyalty and daily interaction with customers via multiple communication methods on a scheduled basis. This high-visibility role is critical to the dealerships overall success and presents a great opportunity and career path within Sonic Automotive.
The Loyalty Retention Specialist will report directly to the Loyalty Manager if applicable or Sales Manager
Duties and Responsibilities:
Responsible for direct communication with the dealerships loyalty of previous lease and loan customers
Adhere to the dealerships loyalty process for previous lease and loan customers
Deliver a VIP experience to dealerships loyalty customers to ensure repeat business
Ensures the dealership achieves and/or exceeds Financial Services and/or OEM stated retention goals
Must multi-task and work within multiple systems (CRM OEM Financial platform retention specific sites etc)
Contact customers via phone email and text to communicate lease/loan end information
Continuous follow up with retention customers starting at a designated time period defined by Sonic standards prior to maturity date or end of contract
Tracks all guest contact and communicates outcomes with management team
Utilizes knowledge of customers current vehicle ownership (vehicle type monthly payment etc) to provide end of term solutions to meet the customer need
Provide and speak to replacement payment options (lease loan cash)
Schedule appointments for pre-inspections and new vehicle test drives (where applicable)
Qualifications :
Minimum 1 year automotive retail experience
Able to set priorities multi-task achieve goal and obtain buy-in
Proficient in CDK CRM (Elead)
Exceptional communication skills both written and verbal
Ability to establish and maintain strong internal and external relationships
Strong organizational and time management skills
Must be adaptable to change
Proficient in Microsoft Word Excel PowerPoint and Outlook
Required:
Additional Information :
Its time to make the most important move of your career. From our cooperative team-based approach; to our more than 1000 internal advancements each year its easy to see the difference. When you join our organization youll enjoy comprehensive training competitive compensation and unparalleled benefits. Simply put youll experience the best that a career in the automotive industry has to offer.
All your information will be kept confidential according to EEO guidelines.
Remote Work :
No
Employment Type :
Full-time
Full-time