Sr. Manager IP Partnerships & Brand Assurance
Sr. Manager IP Partnerships & Brand Assurance
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Salary Not Disclosed
1 Vacancy
Job Description
This marketing role serves as the Universal Destinations & Experiences (UDX) liaison for overseeing IP partner relationships integrating cross-functional marketing programs at Universal Studios Japan (USJ) as well as leveraging and complying with global brand guidelines.
MARKETING PARTNERSHIPS (USJ)
- Develop and maintain relationships with international and domestic intellectual property (IP) and licensing partners for the review approval and use of IP in the destinations marketing creative products and experiences. In partnership with Universal Creative strategy team identify IP business opportunities and solutions for all destinations while always maintaining global alignment.
- Serve as the IP brand expert to review and advise the local marketing team in the preparation and submission of materials to IP and licensing partners.
- Coordinate with IP partners on presentations of their respective film/TV/product launches to the local teams to foster development of synergistic products and experiences within the destination as well as cross-promotional opportunities in key trip-driving markets
- Engage with both local and US-based legal teams to ensure adherence to licensing parameters and IP partner brand guidelines.
- Co-Lead Strategy & Creative Review sessions ensuring long-term planning UDX alignment and best practices sharing. Drive the agenda with local marketing teams to review and schedule topics for follow up discussion with the US-based leadership team and other destinations.
- Provide expertise and guidance on USJ symphony planning and execution with UFEG UP&E Universal affiliates in Japan and UDX destinations.
BRAND ASSURANCE (USJ)
- Serve as brand steward to establish and maintain UDXs global brand standards across the destinations by applying knowledge and established practices while understanding the local markets cultural idiosyncrasies to advise on the local teams programs.
- Review materials to ensure UDX Brand guidelines are being met and that creative is in line with UDX brand standards. Give direction back to USJ team and escalate challenges to UDX Leadership and Legal as needed.
- Provide input and guidance on activities as UDX best practices.
- Act as the first layer of review for nomenclature and translation of consumer-facing English-language materials to ensure brand fit including appropriateness of language and intended message; proofread and advise on local language if possible.
- Actively participate in the Global Brand Assurance sessions to share activities ideas and learnings for the forward development of the UDX umbrella brand and the destination sub-brands.
- Collaborate with global peers to identify efficiencies and opportunities for global consistency for products and experiences.
CROSS-FUNCTIONAL MARKETING INTEGRATION
- Attend in-person or virtual cross-functional marketing meetings to be fully aware of key marketing activities and resulting business performance against respective KPIs.
- Understand the destinations socio-cultural economic technological geographic and political environments in order to provide context to the observed business performance and challenges.
- Share knowledge and past experiences to assist the local destinations in planning holistic integrated marketing campaigns.
- Develop and maintain localized versions of UDXs global workflow processes to maximize efficiencies consistency and stakeholder visibility.
- Consult with US-based leaders and peers as needed to provide best practices from a global perspective for core disciplines and invite subject experts from other destinations to facilitate better understanding of subject matter and effective planning.
Qualifications :
- Bachelors degree from a four-year college or university required or equivalent combination of education and experience. Masters Degree preferred.
- 5 years of experience in Marketing/Advertising Legal Theme Park/Live Entertainment Administration; Licensing or equivalent combination of education and experience.
- Based in Los Angeles. Fluent in Japanese with frequent travel to Osaka.
- Hybrid: This position has been designated as hybrid generally contributing from the office a minimum of three days per week.
SPECIFIC QUALIFICATIONS SKILLS & ABILITIES:
- Advanced planning project management and organizational skills.
- Advanced written and oral communication skills.
- Advanced diplomacy and negotiation skills.
- Critical thinking proven problem solving and analytical skills.
- Ability to handle multiple tasks and projects at a time.
- Creative thinker with the ability to retain details and anticipate project needs.
- Detail oriented and able to provide clear direction.
- Focus on teamwork and adaptability.
- Ability to be flexible while ensuring compliance is not compromised.
- Current on intellectual property and theme park industry trends.
- Proficient in Microsoft 365 including Office applications Teams etc.
This position is eligible for company sponsored benefits including medical dental and vision insurance 401(k) paid leave tuition reimbursement and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $110000 - $135000 (bonus eligible)
Additional Information :
As part of our selection process external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversals policy is to provide equal employment opportunities to all applicants and employees without regard to race color religion creed gender gender identity or expression age national origin or ancestry citizenship disability sexual orientation marital status pregnancy veteran status membership in the uniformed services genetic information or any other basis protected by applicable law.
NBCUniversal will consider for employment qualified applicants with criminal histories or arrest or conviction records in a manner consistent with relevant legal requirements including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability you have the right to request a reasonable accommodation. You can submit your request to
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
