Sr. Manager, Digital Account-Based Marketing
Sr. Manager, Digital Account-Based Marketing
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1 Vacancy
Job Description
Every day Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit debit prepaid and merchant services. Our worldwide team helps over 3 million companies more than 1300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.
Key Responsibilities
Youll work cross-functionally with sales marketing teams and operations to deliver personalized campaigns that deepen account engagement shorten sales cycles and drive pipeline for our merchant solutions.
Strategic ABM Planning
Define and execute global ABM programs tailored to strategic accounts across our business units.
Develop tiered ABM programs (1:1 1:few 1:many) aligned to global go-to-market strategies and sales priorities.
Campaign Execution
Orchestrate digital marketing campaigns across key channels (paid media email social website personalization webinars and content syndication) targeting buying committees within strategic accounts.
Collaborate with marketing teams to localize and deploy programs in-market
Sales Partnership
Serve as a strategic partner to sales leadership; co-develop account plans and integrate ABM efforts with account-based selling strategies.
Provide sales teams with insights messaging guidance and enablement assets tailored to in-market opportunities.
Technology & Data Integration
Leverage ABM and marketing tech platforms such as Demandbase 6sense Marketo Salesforce and LinkedIn to deploy campaigns and track engagement across accounts.
Use intent data firmographics and behavioral insights to refine targeting and personalize engagement at scale.
Performance Measurement
Establish and track key ABM metrics (e.g. account engagement pipeline influence win rates velocity).
Continuously optimize campaigns based on performance data and stakeholder feedback.
Minimum Qualifications
Bachelors Degree
Relevant Experience or Degree in: No specific field; Combination of relevant training and/ or experience in lieu of degree
Typically Minimum 8 Years Relevant Exp
Preferred Qualifications
Proven success leading ABM campaigns targeting enterprise customers within global or highly regulated industries (e.g. financial services payments banking fintech).
Strong understanding of enterprise sales cycles multi-stakeholder decision processes and global buying dynamics.
Proficient in marketing automation (e.g. Marketo) CRM (Salesforce) and ABM platforms (Demandbase 6sense or similar).
Data-driven mindset with ability to translate insights into action.
Excellent collaboration and communication skills; comfortable working across global and regional teams.
Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race color religion sex (including pregnancy) national origin ancestry age marital status sexual orientation gender identity or expression disability veteran status genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website please contact .
Required Experience:
Manager
Employment Type
Full-Time
