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You will be updated with latest job alerts via emailAs Core Marketing Manager you will join the Latin American Marketing Team to lead Consumer Marketing initiatives for Colombia aiming to continue building the value and preference of our brand with consumers and clients while growing Visas revenue and business.
This role is responsible for developing marketing objectives strategies and programs in the Colombian Market as well as the as the development and execution of the overall Consumer Marketing & Innovation agenda (including Social and gaming) for Colombia while achieving targets maximizing brand equity and synergizing marketing spending efforts.
Responsibilities
Marketing Strategy and Execution
Identify marketing opportunities with multiple audiences to develop co-marketing strategies and programs to drive increased Visa business
Oversee all aspects of marketing plans including promotions events marketing communications sponsorships/partnerships digital marketing and sales support for the market
Based on Consumer insights develop and deploy comprehensive Marketing plans with clear KPIs and outcomes to guarantee Visa Brand sustained growth in Colombian market
Execute the marketing strategy and campaign development including media plan execution and agency engagements for Core Marketing initiatives in Colombia.
Lead the development and implementation of Innovation initiatives in Colombia mainly focused on (1) Social Strategy development and execution to guarantee consistency and brand engagement in social owned channels. (2) Gaming strategy : Develop and deploy strategies to increase Visa equity among Gaming and Gen Z.
Develop and implement comprehensive marketing plans for Visas activities in conjunction with Account Executives and all key external and internal stakeholders. Participate in sales pitch presentations and develop marketing plans to support new business deals
Reimagine the Social Media marketing strategy bringing your knowledge and creativity to look for innovative ways to capitalize our social digital and mobile channels
Frame and conduct analyses and research needed to support annual strategic plan and/or marketing plans development
Work closely with the Marketing hub team and internal partners to leverage marketing opportunities
Support client-marketing initiatives working with client marketing function to generate deep understanding of the clients marketplace including clients business clients financial model and clients marketing objectives
Understand Visas business objectives business model and strategies in order to propose winner Marketing plans and initiatives to support Colombias Business growth.
Manage our key partnership with our brand agency and media buying agency from strategy plan development channel planning data analysis and media optimization to push our marketing evolution upstream especially in the digital and social fields.
Be a great Team Player and Functional Partner
Inspire coordinate and motivate local agency partners to deliver best in class marketing programs
Act as an owner in all related to marketing Colombia to support other teams: sales merchants product analytics finance among others.
Develop best in class marketing programs with a clear strategic and business approach and contribute to a Go Beyond marketing team.
Be a solid company steward:
Be accountable for managing marketing the Colombia Core Marketing budget reporting budget/contractual commitment tracking and marketing program performance metric reporting
Ensure compliance and process correctness of Visa key controls and brand standards.
This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.
Qualifications :
Additional Information :
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Remote Work :
No
Employment Type :
Full-time
Full-time