Senior Strategic Relationship Marketing Manager
Senior Strategic Relationship Marketing Manager
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Job Description
At Franklin Templeton were advancing our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic and diversified firm spans asset management wealth management and fintech offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise thats both broad and unique. From our welcoming inclusive and flexible culture to our global and diverse business we provide opportunities to help you reach your potential while helping our clients reach theirs.
Come join us in delivering better outcomes for our clients around the world!
This is currently a HYBRID position requiring 3 days per week in our Toronto office.
What is the Marketing Team responsible for
Our Marketing organization is a key partner in our distribution efforts working alongside our sales and strategic account teams to best align our capabilities with client needs.
What are the ongoing responsibilities of a Senior Strategic Relationship Marketing Manager
We seek a Senior Strategic Relationship Marketing Manager responsible for developing and executing the Canadian wealth marketing strategy. Our ideal candidate is a proactive and autonomous professional with a proven track record in developing and executing comprehensive marketing strategies possessing strong collaboration skills to effectively partner with distribution teams and key client firms to ensure alignment and strategic goal achievement. Additionally they must have a data-driven mindset to continually evaluate and improve marketing initiatives.
Developing and executing a strategic marketing plan
Partner closely with the VP Client and Channel Marketing to create and execute a comprehensive marketing strategy for Franklin Templetons Canadian wealth business that is consistent with the priorities across strategic account and sales leadership.
Support the implementation of this strategy via defined engagement including: content development email campaigns digital assets web personalization multi-media events sponsorships digital advertising and social media.
A focus on collaboration and relationship management
Establish and maintain close relationships across our partner firms marketing and sales organizations uncovering opportunities to execute custom engagement strategies and joint campaigns.
Collaborate with colleagues across the Franklin Templeton global and regional marketing and operations organization (particularly client marketing integrated marketing marketing operations creative services social media and compliance) to ensure effective coordination of marketing efforts.
Support of expanded availability
Proactively identify challenges or gaps in marketing plans and create innovative solutions to address them ensuring the team remains agile and responsive to the evolving needs of the business and its partners.
Campaign and Content Development and Execution
Employ a data-driven approach for all marketing campaigns and share actionable insights with our sales partners.
Identify opportunities to grow the business through marketing-led initiatives that engage a target audience through lead nurturing.
What ideal qualifications skills and experience would help someone to be successful
Bachelors degree or equivalent experience
12 - 15 years experience in the financial services industry preferably in sales or marketing
Advanced knowledge of equity fixed income and alternative asset classes investment vehicles (mutual funds ETFs separately managed accounts separate accounts) and retail and institutional distribution channels
Strong communication and storytelling skills
Proven ability to compellingly align product service and value-add solutions with advisors needs
Knowledge of Canadian financial planning strategies
Bilingualism (English and French) is an asset
#LI-Hybrid
Experience our welcoming culture and reach your professional and personal potential!
Our culture is shaped by our diverse global workforce and strongly held core values. Regardless of your interests lifestyle or background theres a place for you at Franklin Templeton. We provide employees with the tools resources and learning opportunities to help them excel in their career and personal life.
By joining us you will become part of a culture that focuses on employee well-being and provides multidimensional support for a positive and healthy lifestyle. We understand that benefits are at the core of employee well-being and may vary depending on individual needs. Whether you need support for maintaining your physical and mental health saving for lifes adventures taking care of your family members or making a positive impact in your community we aim to have your needs covered.
Highlights of our benefits include:
Flexible medical dental and vision insurance
Corporate Pension Plan
Employee Stock Investment Program
Purchase company funds with no sales charge
Competitive vacation package that includes three annual personal days
Company paid short-term and long-term Disability Insurance
Education assistance
Learn more about the wide range of benefits we offer at Franklin Templeton
Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and existing employees and we evaluate qualified applicants without regard to ancestry age color disability genetic information gender gender identity or gender expression marital status medical condition military or veteran status national origin race religion sex sexual orientation and any other basis protected by federal state or local law ordinance or regulation.
Franklin Templeton is committed to fostering a diverse and inclusive environment. If you believe that you need an accommodation or adjustment to search for or apply for one of our positions please send an email to . In your email please include the accommodation or adjustment you are requesting the job title and the job number you are applying for. It may take up to three business days to receive a response to your request. Please note that only accommodation requests will receive a response.
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Required Experience:
Manager
Employment Type
Full-Time
