Senior Marketing Manager - Learner Growth & Experience
Senior Marketing Manager - Learner Growth & Experience
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Job Description
We power peoples progress.
At Preply were all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor craft a personalized learning journey and stay motivated to keep growing. Our approach is human-led tech-enabled - and its creating real impact. So far 90000 tutors have delivered over 20 million lessons to learners in more than 175 countries. Every Preply lesson sparks change fuels ambition and drives progress that matters.
Meet the team!
Reporting to the Chief of Brand youll collaborate closely with cross-functional marketing teams to execute integrated campaigns efficiently driving company-wide growth aligned with brand objectives. As the Senior Manager for Learner Experience & Growth youll craft compelling product-driven marketing strategies designed to position Preply as a leading global online tutoring platform.
What youll be doing:
- Growth & Product Storytelling: Drive growth in learners revenue and GMV leveraging a deep understanding of learner behaviors and the ability to tell powerful stories that communicate Preplys value
- Acquisition Activation Retention: Develop and execute a comprehensive multi-channel marketing strategy that optimizes acquisition and retention. Ensure messaging effectively highlights product value and integrates into every stage of the learner experience.
- Brand Awareness: Strengthen Preplys global brand by identifying partnership opportunities and initiatives that reinforce brand recognition and establish meaningful connections with learners and tutors.
- End-to-End Collaboration: Ensure implementation of marketing initiatives by closely coordinating with Brand Growth Product CRM Content Performance Marketing SEO and Influencer Marketing teams. Improve alignment and efficiency across all activities.
- Performance Measurement & ROI: Monitor and analyze campaign performance attributing clear ROI to brand/ marketing activities. Use insights to refine strategy improve efficiency and amplify impact.
What you need to succeed:
- At least 8-10 years of experience in growth marketing ideally within growing and/or marketplace environments.
- Ability in crafting engaging product narratives that resonate and drive action.
- Analytical and structured thinking capable of managing complex projects and attributing ROI.
- Demonstrated expertise in campaign strategy execution and optimization particularly within B2C marketplaces or subscription models.
- A customer-centric mindset ability to prioritize the learners experience and connection with the brand.
- Proactive approach to tackling challenges in dynamic environments.
- Passion and curiosity about education language learning and technology-driven growth
Why youll love it at Preply:
- Open collaborative dynamic and diverse culture
- Generous monthly allowance for lessons on
- Learning & Development budget including time off for your self-development
- Competitive financial package with equity leave allowance and health insurance
- Access to free mental health support platforms
- Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health;
- Opportunity to shape the lives of learners and tutors from over 175 countries through language learning and teaching
Our Principles
- Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.
- We do it for learners - For both Preply and tutors learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
- Keep perfecting - To create an outstanding customer experience we focus on simplicity smoothness and enjoyment continually perfecting it as every detail matters.
- Now is the time - In a fast-paced world it matters how quickly we act. Now is the time to make great things happen.
- Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals focus on what matters and utilize our resources efficiently.
- Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories unlocking meaningful insights to guide our decisions.
- Growth mindset - We proactively seek growth opportunities and believe todays best performance becomes tomorrows starting point. We humbly embrace feedback and learn from setbacks.
- Raise the bar - We raise our performance standards continuously alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.
- Challenge disagree and commit - We value open and candid communication even when we dont fully agree. We speak our minds challenge when necessary and fully commit to decisions once made.
- One Preply - We prioritize collaboration inclusion and the success of our team over personal ambitions. Together we support and celebrate each others progress.
Diversity Equity and Inclusion
Preply is committed to creating a diverse and inclusive environment where people from all backgrounds can thrive. Different opinions and viewpoints are key ingredients in our success as a multicultural Ed-Tech company.
Preply will consider all applications for employment without regard to race color religion gender identity or expression sexual orientation national origin disability age or veteran status. Together we are The World Class.
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Required Experience:
Manager
Employment Type
Full Time
