Head of Content Strategy and Communications, Asset Management Marketing

About Northern Trust:

Northern Trust a Fortune 500 company is a globally recognized award-winning financial institution that has been in continuous operation since 1889.

Northern Trust is proud to provide innovative financial services and guidance to the worlds most successful individuals families and institutions by remaining true to our enduring principles of service expertise and integrity. With more than 130 years of financial experience and over 22000 partners we serve the worlds most sophisticated clients using leading technology and exceptional service.

Role/ Department: Head of Content Strategy and Communications/Asset Management Marketing

It is an exciting time to join Northern Trust Asset Management as we are investing to drive innovation and growth with marketing playing a critical role.

The Head of Content Strategy and Communications acts as a player-coach leading a team tasked with turning our wide investment expertise and deep knowledge of financial markets into compelling insights for the institutional wealth and intermediary client segments. Reporting to the Head of Marketing this critical leader will collaborate with our investment experts client marketing managers and distribution teams to deliver content that supports our strategic marketing goals and provides actionable insights to the right audience for use in driving engagement and brand awareness within our marketing campaigns. As a seasoned content strategist and creator in the asset management industry the Head of Content Strategy and Communications gets their hands dirty establishing a vision for bringing thought leadership insights to life effectively adapting narratives from long-form through micro-content including commentary insight and research papers e-books flip-books web articles videos infographics and more.

As a strong strategist this leader is adept at innovating topic ideas and executions to deliver on campaign capability and business strategy goals. With deep technical expertise and understanding of the nuances of these client segments they can effectively lead discussions with investment and product leaders to flesh out topic outlines while partnering with sales leaders to understand business and client needs and brining the creativity needed to innovate attention-grabbing packaging and narrative development.

The Head of Content Strategy and Communications will also lead the development of strategic internal communications engaging with executive leadership corporate communications and public relations experts. This will require strong project management the ability to incorporate multiple points of view and a strong strategic mindset relative to team member perceptions and potential press impacts in relation to messaging strategy and doing so with the highest level of discretion.

The key responsibilities of the role include:

Lead a team of Senior mid-level and junior content writers in the execution of thought leadership aligned to business and campaign goals and the execution of strategic internal communications.
Develop the annual content strategy in support of business and marketing goals.
Craft thought leadership in various long and short forms including articles videos infographics market insights research papers e-books and research papers and more
Lead development of content needed to drive lead generation and engagement tactics within marketing campaigns built to drive the firms strategic goals
Execute timely concise and actionable content on deadline and within budget.
Generate compelling ideas for content that aligns to marketing and business goals and highlights the value and differentiators of our investment solutions
Develop strong relationships with our investment experts product managers sales leaders and compliance team to aid smooth execution
Ensure all content aligns with our brand voice and messaging guidelines ensuring provocative attention-grabbing narratives that cut through and create memorable lasting awareness.
Tailor content for our institutional wealth and intermediary client segments with a deep understanding of the sophistication level and nuances of each audience
Develop firm-wide internal strategic communications engaging with executive leadership and bringing a strong strategic mindset relative to team member perceptions and potential press impacts in relation to messaging strategy and using the highest level of discretion.
Manage multiple projects simultaneously for timely high-quality output
Innovate and communicate content plans and results to stakeholders
Partner with the Head of Integrated Campaign Strategy to provide insightful data-informed recommendations to maximize impact of content across promotional channels
Keep abreast of developments in financial markets to ensure that content is relevant for our audiences

Skills/ Qualifications:

Bachelors degree preferably in finance marketing journalism or other writing-focused areas of study
15 years of experience in content marketing and investment thought leadership writing for an investment manager
5 years team management experience
Exceptional interpersonal skills and ability to influence senior stakeholders in relation to content marketing strategy and best practices. Demonstrated experience collaborating with senior stakeholders across marketing investments sales and product teams.
Strong technical understanding of financial markets investment products and data sets and economic concepts
Ability to translate concepts into visual infographics stories.
Deep experience with marketing equity fixed income multi-asset class and alternative asset classes and across mutual funds ETFs and Custom SMAs
Ability to create commercially creative and compelling and concise content in various formats (samples will be requested)
Excellent editorial judgment to ensure appropriate content and messaging for external audiences
Intellectual curiosity and strong commercial mindset with the skill to transform technical concepts into simple clear concise content that sells
Demonstrated ability to multi-task effectively managing and navigating multiple projects stakeholders and competing objectives
Strong problem-solving skills and collaborative work style
Ability to use data to increase usage/effectiveness of content and alter strategy as necessary
Strong understanding of the US and International regulatory requirements/regulations
Driven self-motivated high-performing mindset

Working Model: Hybrid (#LI-Hybrid)
We have a balanced hybrid working model to ensure you get the flexibility you need and the successful candidate will spend their time between working in the office and working from home.

Salary Range:

Salary range is a good faith estimate of base pay. Northern Trust provides a comprehensive benefits package including retirement benefits (401k and pension) health and welfare benefits (medical dental vision spending accounts and disability) paid time off parental and caregiver leave life & accident insurance and other voluntary and well-being benefits. Northern Trust also provides a discretionary bonus program that may include an equity component.

Working with Us:

As a Northern Trust partner greater achievements await. You will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas.

Movement within the organization is encouraged senior leaders are accessible and you can take pride in working for a company committed to assisting the communities we serve!Join a workplace with a greater purpose.

Wed love to learn more about how your interests and experience could be a fit with one of the worlds most admired and sustainable companies! Build your career with us andapply today.#MadeForGreater

Reasonable accommodation

Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process please email our HR Service Center at .

We hope youre excited about the role and the opportunity to work with us. We value an inclusive workplace and understand flexibility means different things to different people.

Apply today and talk to us about your flexible working requirements and together we can achieve greater.