Associate Director, HCP Marketing Strategy
Associate Director, HCP Marketing Strategy
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$ 145600 - 270400
1 Vacancy
Job Description
Job Description Summary
- Develop and drive the execution of brand marketing plans with the objective of maximizing market share and revenue growth in the market.- This individual will report directly to the Director of Marketing Strategy and partner closely with the patients and P2P Marketers.
- This Marketer will be responsible for identifying testing and validating HCP creative concepts and messaging architecture and creating the lead assets for HCPs including the CVA and other assets.
Job Description
Key Responsibilities:
- Support with high quality marketing input from the market and implement tactical plans / projects to maximize the value of the brand(s) through life cycle management -To ensure the long-term presence of products portfolio at the pharmaceutical market accordance with the strategic goals.
- Identify the most effective market segments to promote products the most promising target.
- Studying medical and marketing information on products of the company to define their benefits market share positioning relative to target groups of competitors marketing promotion strategy in accordance with defined target groups.
- To study the socio-demographic characteristics of consumers their needs criteria and attitudes consumption patterns of strategic products.
- To plan product promotion tactics develop the scheme forms methods and technology of promotion (action plan media plan) to implement the terms of the financial discipline in accordance with budget.
- Prioritize resources and activities towards excellence and establish the appropriate processes and KPIs to execute and track reporting progress and insights regularly to key stakeholders involved.
- Guarantee the same approach among the Customer Marketing team.
- Support Marketing Director in building the annual budget and in management of the monthly financial forecasting of total investments -Reporting of technical complaints / adverse events / special case scenarios related to Novartis products within 24 hours of receipt -Distribution of marketing samples (where applicable)
Essential Requirements:
Education: Bachelors degree in a related field is required; Master of Science and/or MBA preferred
Work Experience:
Minimum of 5 years of experience in commercial Marketing with multi-functional experience in Pharmaceutical or Healthcare preferred.
Experience in marketing high performing brands in highly competitive categories within the US; recent launch experience for blockbuster specialty treatments preferred.
Transformational Leader with strategic experiences to transform the business into next generation engagement.
Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product Medical IDS Legal Regulatory and Compliance.
Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders.
Detail-oriented with the ability to manage multiple tasks priorities and deadlines.
The pay range for this position at commencement of employment is expected to be between $145600.00 and $270400.00 a year; however while salary ranges are effective from 1/1/25 through 12/31/25 fluctuations in the job market may necessitate adjustments to pay ranges during this period. Further final pay determinations will depend on various factors including but not limited to geographical location experience level knowledge skills and abilities. The total compensation package for this position may also include other elements including a sign-on bonus restricted stock units and discretionary awards in addition to a full range of medical financial and/or other benefits (including 401(k) eligibility and various paid time off benefits such as vacation sick time and parental leave) dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired employee will be in an at-will position and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time including for reasons related to individual performance Company or individual department/team performance and market factors.
EEO Statement:
The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment hiring training promotion or other employment practices for reasons of race color religion sex national origin age sexual orientation gender identity or expression marital or veteran status disability or any other legally protected status.
Accessibility and reasonable accommodations
The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If because of a medical condition or disability you need a reasonable accommodation for any part of the application process or to perform the essential functions of a position please send an e-mail to or call 1 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.
Salary Range
$145600.00 - $270400.00Skills Desired
Agility Asset Management Commercial Excellence Cross-Functional Collaboration Customer Orientation Healthcare Sector Understanding Influencing Skills Marketing Strategy Negotiation Skills Operational Excellence Priority Disease Areas Expertise Product Lifecycle Management (PLM) Product Marketing Stakeholder Engagement Stakeholder Management Strategic PartnershipsRequired Experience:
Director
Employment Type
Full-Time
